Hello, UnCloned® Insiders. It is Audria Richmond®. Today, I wanna talk about the importance of multiplying yourself, why you should multiply yourself. This is gonna come with a little story time. I think that will drive, what I'm trying to convey.

But one of the things that I noticed, as I was growing my business, that I could make a lot of money by doing a lot of things, like, you know, selling group coaching programs, consulting with people, doing VIP days, all of those things. It wasn't until I started having the desire to do bigger projects that I realized, the gap in my business. Okay? Now when you are solopreneur, that means, you know, you work for yourself by yourself. You may bring in a few people here and there to help you, but for the most part, you run your business.

You know, at some point, that becomes dangerous. And the reason that becomes dangerous because you eventually want to vacation. You may want to take a break. You may want to do something different. You may not necessarily wanna do the work that you're getting paid to do now.

And so I realized that I guess you could say last year when, doing my book launch, I felt like I had ran into a capacity trap. Right? And I talk about this a lot. We actually did a whole presentation on this, during Unclown Con last year, but the whole point of the presentation was talking about how you can run into a capacity issue, when running your business. And capacity basically means, like, you are you cannot perform beyond a certain period of thing.

So, like, for an example, let's say that, you are a coach. Right? Your capacity may be you cannot work with more than 8 people a day. That's pretty insane, but let's just bring it down a notch. So let's just say 4 to 6 people a day.

And then let's say that you work Monday through Friday. But let's say you have 4 to 6 people Monday through Friday, and you, don't have any openings. Right? You're gonna run into a capacity trap because that means that when you get to 4 to 6 people every single day, Monday through Friday, for the whole entire month, you have capped how many people you can pretty much serve. So using this as an example, I'm pulling out my calculator real quick so I can show you share with you what I mean by this.

So let's say 6 times, 5 is 30 times 4 4 weeks. That's a 120 clients. So that means that the most clients you can take is a 120. Now we also know that there's a cap on your money when you are, you know, the only one that can do it and you're the only one that can serve in this capacity. Let's say you're burnt out month 1 from serving a 120 clients and you decide to take a break the following month.

Well, you then will start to experience it like, oh, well, here's the following month. I typically can take a 120 clients, but since I'm beat up, I'm burnt out, I really can only do half that. Right? Or let's just say you get sick and you can't do any clients. So the reason that I'm bringing this up, the reason that I'm bringing up or stressing the importance of multiplying yourself is because there's gonna come a time in your business where you yourself is because there's gonna come a time in your business where you personally cannot do the work.

Right? Whether you want to or not, you may like I said, you may be not interested anymore. Maybe you have reached a financial ceiling with what you're doing, and you're maybe even wanna work in a different capacity. Right? Now there's gonna come a time where you wanna continue to do that work, but you're no longer interested in being the person that delivers the work.

So that means that you have to have someone who can do that for you. So that may be, someone you know, you might need to read or write a book. Maybe you need to create that curriculum that you've been sitting on. Maybe you need to finally make that SOP and document your process. Whatever that is that you may need to do, that may be the thing that you need to be focused on because, eventually, what you don't wanna do is begin to resent your work.

Right? Where you're showing up for clients and you're mad, you're angry, you're upset, and you're just being real salty and nasty and mean, when the truth is that's on you. Like, this is the business you design. And what are the things about being an entrepreneur? No one is gonna tell you how to design your business.

No one is gonna tell you what you can and can't do. No one is gonna tell you, that if you wanna service, you know, 120 people a month that you can't. Right? You're eventually just going to burn out. We're all human.

And so I think some of the ways you can multiply yourself is by writing a book, creating a course, making physical products, putting what you know out of your brain into some video format or some type of video based, type of content, audio content. Even if you do something physical where you have to actually put things together, maybe having someone record a video of you assembling that thing. Like, it's very important that we get what we know out of our head into a documented process. Whether it's going to be for sale or not, it doesn't matter. It just needs to be, documented.

Now another reason I'm bringing this up is because you're gonna need time to take away to go make the thing right. You're going to need time to take away to make the SOP or to record and document the process. And during that time, who do you have running your business? That's pretty much what I began to experience this year. I wanted to go off the grid and go make and create things that was going to give me back more time, but I also wasn't able to be present online as much as I would like to.

Right? Now I understand the greater agenda is to get what's in my brain into a physical product or a course or something that can be leveraged. But at the same time, other things cannot take the back seat either. Right? Like, your marketing cannot take the back seat.

You showing up and prospecting cannot take the back seat. Like, there's marketing activities that cannot stop because you're working on a, quote, unquote, big project. And I realized that, you know, I'm gonna need more people than I thought. And a lot of the times, like, I looked at the scope of, like, who I hire and I have hired a lot of people who can support me or do things for me. I need someone who knows me, who know what I know, who can go and teach and train people on my expertise.

And the only way to get that to happen is to document what I know into a systematic process that someone can learn and follow. So, hopefully, you understand the importance of why you need to multiply yourself. I would love to know your takeaway from today's newsletter, audio newsletter. There should be a button wherever you may be listening to this, and I would love to know what you think. Like, what are your thoughts?

How do you plan to multiply yourself? And, thank you so much for having the conversation with me. And until next time, let's go build an unclone brand.