Audria Richmond®: 00:26

Welcome to the UnCloned® Insider audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, y'all.

Audria Richmond®: 00:45

What's going on? What's cracking? Today, we're gonna be talking about why I'm innovating my entire content strategy for 2025. What I will say is if you are part of our, school community and you purchased the unclown content system recently, if you bought it during, like, the Black Friday period, for the month of November and beyond, I'm actually going to be updating this content strategy training, and adding to this the training that we already have. So if you have access to the content system, just know that we're gonna be adding an additional training to that system because I wanna talk about content creation in a different way.

Audria Richmond®: 01:31

So shout out to those who have the unclown content system because I'm gonna be really going deep on, like, what type of content strategy should you have if your goal is leads and sales. Because I feel like somewhere between the line, people have gotten confused on why they're creating content. And so hopefully today's conversation serves as a way to really help you get recalibrated and refocused on the thing that moves the needle for you and your business. Okay? So today I wanna share, like, why I'm changing up my content strategy and then we're gonna get into some tips on what I what I plan to do.

Audria Richmond®: 02:12

And so this kind of kind of look at this audio newsletter more so like a behind the scenes, but you're also going to learn something because, you know, it's very rare that I create something and you and people don't learn something. So let's get into it. So the first thing I wanna talk about is the fact that content creation as we know it really needs to be reimagined. And the reason I say that is because if you go back to the the infancy stages of content creation, content creation was always meant to be a way to create compelling content to help people make a decision on whether or not they wanted to work with your business. And somewhere along the line, content creation became less about creating content for your brand to attract an audience, educate, and inform, and more and it switched to what can I create to go viral, what can I create to get followers, and this, that, and the 3rd?

Audria Richmond®: 03:06

And so the the goals have changed, which makes the content strategy change. And and for me, my content strategy or the way I want to approach content is more so traditionally as it used to be. And so if you are a person who primarily utilizes social media for your content creation strategy, depending on the platform that you are using, you could be working against the platform even though you're creating ideally the content that you want your, ideal audience to see. Right? And that was the case for me.

Audria Richmond®: 03:41

If you come to my pages, I I'm pretty much teaching. Teaching, teaching, teaching, teaching. And, you know, people are always like, oh, you gotta have a hook, and then you gotta do something crazy, and you gotta get their attention, and this, then, and the third, and I get that. I get that. I get that.

Audria Richmond®: 03:54

Okay? I get it. But at some point in time, it can become very exhausting to constantly churn out content for the sake of just creating content. And so I wanna kinda share, you know, my reasoning for wanting to switch up my my content strategy and why we're gonna go all in on this in 2025. So before we get into this though, you need to identify what type of content creator are you.

Audria Richmond®: 04:21

Right? And so there's 3 different ways that I like to look at this. Number 1, are you a business content creator? Meaning, your primary focus as a business owner is to create content to generate leads, nurture audience, and drive sales. So, like, is that your your content creation style?

Audria Richmond®: 04:39

That's my personal style, personally. The second form of content creators we have or the 7 type the second type of content creators we have is influencer content creators. So most people who are who operate as an influencer use their fame, you know, their name image and likeness of, like, who they are and their influence to drive sales and collaborate with brands, but they more so work with a it's about me type of form of content. So, like, look at me, day in the life, look where I'm at, look who I'm hanging out with, look who I'm working with, look who I partner with, you know, like that influencer type vibe. Right?

Audria Richmond®: 05:15

And then the 3rd type of content creator is a vanity content creator, and a vanity content creator is someone who prioritizes gaining followers, getting likes, getting comments, they primarily is chasing whatever the platforms are paying out, like, oh, Instagram 3 has got a bonus, YouTube got I got YouTube chicks, you know, those kind of things. So, you know, there's nothing wrong with either of these. It's just more so you getting clear on what type of content creator you are, because it wasn't until, I would say, maybe in the past 2 years, I noticed a complete shift in how people engage with my content online, and I think a lot of it has to do with the fact that the algorithm changed and they didn't tell us. We just started to see it in our content results. Like, oh, I posted this.

Audria Richmond®: 06:01

It didn't really get much engagement. Or, hey, I created this and this didn't really do that. It didn't really do anything for me. So, like, you started to notice it as you began to create more content. And one thing that I've always been an advocate about is, like, yes, obviously, I'm a marketer.

Audria Richmond®: 06:16

Right? And I'm a true believer in, yes, you should be creating content for your brand, so on and so forth. But I also believe somewhere along the line, we all have gotten distracted because we're trying to please the algorithm. And I want you to really take a step back and revisit your vision for your company. Why did you create this company in the first place?

Audria Richmond®: 06:36

And that's something that I had to do recently. Like, are you gonna be the person that, you know, folds and just be like, okay, I'm gonna give the algorithm what they want or it's gonna be a hell no. I'm gonna move and adapt to a platform that works for my company. Will I still use social media? Absolutely.

Audria Richmond®: 06:53

But I'm not going to be utilizing it the way they want me to use it. Right? Can I infuse some of the trends and tactics? Yes. But I'm not a I'm not gonna be, like, this trend person where it's, like, look at me dance to the latest song.

Audria Richmond®: 07:05

Look at me stanky leg to, you know, this new thing that got going on. Like, I just don't wanna do that. Like, I don't wanna wake up every day and it's just constant change. Right? Just constant change.

Audria Richmond®: 07:15

And so I would rather create a content strategy that meets the goals and objectives of our vision for our company, which moves me to the next thing that I wanna talk about, which is, you know, what are those core strategies that you're going to utilize to generate leads and sales? And this is another thing. We tried a lot of things this year. Right? Okay.

Audria Richmond®: 07:37

Let's do this. Let's do that. Let's see if this work. Let's see if that works. And I'm a tell you, there were only a few things that moved the needle for us this year.

Audria Richmond®: 07:46

And when I say move the needle, like, move the needle, everything else, if I don't mention it, just know it it it wouldn't worth talking about. Alright. So the first thing we did this year was we got very definite about audio newsletters and sending this out every single Monday. As of now, we don't have a dedicated time that we send it out, but you at least know to expect this audio newsletter every single month, every single Monday. And I feel so proud because this is something that I wasn't as consistent with.

Audria Richmond®: 08:13

Like, I had no problem sending out emails and content when I'm launching, but I didn't have, like, a really good core, nurturing strategy in between lunches. And so I decided to go all in on the audio newsletter at the top of the year, and it's been really, really cool to be consistent with this audio newsletter even on Mondays when I didn't wanna do it. The second thing that's the and and so let me talk about why the audio newsletter is is a hit. Because at first, I was like, I don't know if I'm gonna be doing this audio newsletter in 2026. I don't know if people listening to it, blah blah blah.

Audria Richmond®: 08:44

Right? Come to find out people are listening to it. Come to find out people couldn't see my post inside the Facebook group. So all these months, I'm thinking people don't wanna listen. We're not really seeing the downloads that I really wanted to see, and I'm just like, what is going on?

Audria Richmond®: 08:58

And so it's crazy because as soon as we moved to school, a couple of weeks ago, literally over like literally, like overnight, the downloads went crazy. So that confirms what I was thinking, like the algorithm is effing up my results. Right? People are not seeing my stuff. And so it I'm constantly churning out content, but no one is seeing it.

Audria Richmond®: 09:22

No one is engaging with it. And so at first, something that I thought wasn't working, like, people weren't downloading and listening because I would because whenever I do a audio newsletter at the end, I say, hey. Tell me your biggest takeaway. And people weren't a few people were coming in the group and giving takeaways, but it wasn't enough to be like, okay. I'm a keep going with this.

Audria Richmond®: 09:39

Right? But now since we moved to school, it's literally night and day. Like, crazy engagement. People are listening to the audio newsletter. We've seen an increase in downloads, so it's safe to say that we're gonna continue to do the audio newsletter going into 2026 I mean 2025.

Audria Richmond®: 09:53

Alright. Now number 2, I would say probably halfway through the year around about May, we decided to go all in on our YouTube channel and taking it more seriously and building it up. And so in May of 2024, we started posting a YouTube video every single Wednesday. Now this is the parameters for this YouTube video. The video has to be up on a Wednesday.

Audria Richmond®: 10:15

I try to get the video up before 3, between, you know, no later than 4. 5 is pushing it. It must have had to be a lot of stuff going on for me to do it that late, but every Wednesday, the video is either going to be live or prerecorded. And the reason for that strategy is that sometimes I need to show something that's visual, I need to maybe present slides, I may need to show something technical, something on a computer, and so the YouTube video serves as a way to be able to do that. The YouTube videos also allows us a way to be discovered by new people who may be familiar with our brand.

Audria Richmond®: 10:49

Alright? So number so the the YouTube channel, we totally doing it. It works really, really great. And then the other, like, super bonus from doing these YouTube videos is that I'm able to repurpose a lot of those videos and turn them into article and content, and I'm also able to take those videos and use it as companion for coaching. So, like, for instance, now that we have a school group and it's highly engaged and people asking questions, oftentimes, I've already done a YouTube video on it, people just hadn't seen it yet or they haven't watched it yet.

Audria Richmond®: 11:20

So having YouTube videos also kinda serve as a coaching vault for from a companion perspective to be able to share based on questions that may arise either in our private coaching programs or in our free school community or in our free community in general. Alright? And so number 3 is we made the shift to move our Facebook group to school. Complete game changer, like, it's been it's been a wonder to be able to do this. I have absolutely zero regrets about moving our Facebook group to school.

Audria Richmond®: 11:51

I don't have not one single regret. If anything, I'm thinking about, like, wow, this is crazy. I should have been made the move. I had already started to think about moving maybe probably a couple months ago, and I just didn't do it because I was just like, oh, you know, everybody's familiar with Facebook, blah, blah, blah. But if I start thinking on clone, you already know how we get down over here.

Audria Richmond®: 12:14

I'm gonna go I'm gonna go left while everybody is going right. Right? Because people kept giving those same lame excuses on why they weren't gonna move from Facebook. Right? And and unfortunately for me, those excuses are kinda lame.

Audria Richmond®: 12:30

You know, maybe if it was 2017, I'd be like, okay. You're right. You're right. You're right. But, like, people will move to a new platform if you set it up right from the start.

Audria Richmond®: 12:39

If you asking people to move to the another platform, you don't have a plan, there's nothing different, it's the same, it's lame, of course people are not going to transition or be excited about the move. Right? So that's something to think about. And our 4th strategy, and I know you may be thinking like, okay, why she say that strategy? They don't really, apply to content.

Audria Richmond®: 12:57

It does. The 4th strategy is we're going all in on really going harder with our launches. And so we plan to do more virtual and offline events. Some are gonna be free, some are gonna be paid, but we're going to increase our activity from a launch perspective. So more challenges, more workshops, more intensives, more accelerators.

Audria Richmond®: 13:20

Again, sometimes they may be free, they might be paid, but whenever you create content for a launch, you're essentially creating an asset. It's very similar to writing a book. Like, the fact that I'm still generating revenue from things that I've created in 2017, 2019, 2020, 2021. You know? So that's the beauty in creating launch assets is when you launch, whether it be a challenge, a workshop, a webinar, an accelerator, whatever, you have this resource that you can just replicate at any given time and use it over and over and over again to keep amplifying and building a brand around it.

Audria Richmond®: 13:56

So launching is definitely gonna be a part of our, content strategy, next year. Now the other thing I wanna say is if you are going to be a person who utilizes social media and you're going to give the algorithm what they want, you need to be able to have more diverse strategies beyond just posting on your page. Can you go and run ads? Can you go and collaborate with someone? Meaning, like, you know, let's partner with x y z person so we can co create something together.

Audria Richmond®: 14:30

Co create some marketing together, co create a product together. What can you actually go and co create? The other thing I would say is make sure, like, when you a lot of times when you see brands, like, go and hire spokespersons or, you know, influencers and stuff like that. For some reason, as small business owners, like, we don't think that that's available to us. It's totally available to us.

Audria Richmond®: 14:52

So start thinking about some creative ways that you can amplify your social media content even if it means, like, a shared collaborative post on Instagram, if it looks like you doing a 3 month deal with an influencer to promote on your behalf, if it looks like a Instagram tour where you're going on tour and you're, like, being interviewed on multiple platforms. So, like, we're gonna have to get a little busy y'all in 2025. And like I stated earlier, you need to quickly identify what type of content creator are you going to be in 2025. Right? Because whatever you create and whatever you decide on, you need to be very clear that this content is in alignment and it moves the needle.

Audria Richmond®: 15:34

And so for us, when we're thinking about content creation, some of the questions I like to ask myself is 1, will this build my email list? 2, will this grow will this nurture the people that's already clients? And 3, will this turn into a sale? Those are some of the questions that I think about. And then a lot of the times when people are creating content, they're not thinking about it being useful.

Audria Richmond®: 15:58

They're not thinking about the content being something that people wanna save, wanna share, wanna reach out about. So again, you need to decide on what type of content creator you're going to be because if you want to be an influencer or a vanity, if you want to be an influencer or a vanity content creator, you could just keep doing what you're doing. But if you're trying to be a business content creator, you need to make sure that you are prioritizing a platform that works for you and your business. So again, like I stated earlier, just a quick recap, we're going to continue to do our audio newsletter every single Monday. We're gonna continue to do our YouTube videos every single Wednesday.

Audria Richmond®: 16:33

We're actually going to be introducing some new shows as well, and then we're going all in on community. When I say all in on community, you're not gonna see me as much posting, like, just regular content on my, you know, social media channels. If you really wanna be connected to us and stay connected to the brand, you definitely wanna join us on school, and you can do that by visiting the link in the description section wherever you may be listening to this audio newsletter, or you can visit unclone dot group, and that'll redirect you to the community. And then we're gonna be doing launching, like, way more launching, for online events and offline events, and then, you know, we're gonna be doing community events to bring our members together. Whether you are in a free community or to pay programs, everybody's gonna come together.

Audria Richmond®: 17:13

We're gonna party. We're gonna have a good time, and it's gonna be awesome. And so that's why I'm going to be innovating my content strategy for 2025 because I don't ever ever ever wanna get to a place where I'm overthinking, you know, oh, you know, this ain't working, but I'm a keep on doing it. And that's what I was doing. Like, I was seeing it not work.

Audria Richmond®: 17:34

I was seeing my content going down. I was seeing that it wasn't doing anything, and I kept on saying, well, you know, whoever gonna see it gonna see it. BS. Because at the end of the day, if you're trying to grow your business and brand, you cannot grow your business and brand if you're worried about the algorithm serving up your content. And can you imagine if you got some super fired content and no one can see it, no one is engaging with it, and you just spent all this time to create the graphics and the videos and the captions and all of that, all for it to be cricket?

Audria Richmond®: 18:05

No. No. No. No. No.

Audria Richmond®: 18:06

No. Take control of your destiny and choose a platform that will reward your energy and effort and build a platform outside of these other platforms where you can cultivate your own community, culture, and conversations exactly how we're doing inside of our new community on school. And so it's definitely a master class in action if you haven't been a part of our school community, if you haven't been paying attention to how we're leveraging the community. And so, obviously, if you're in the community, I already know you're having a good good time and I appreciate you. So without further ado, I would love for you to let me know your biggest takeaway on the post that I'm gonna be posting that said inside of our school community.

Audria Richmond®: 18:49

And so if you're not in our school community, you can visit us at unclone.group. And if you're on the thread listening to this, and I want you to come and let me know your biggest, biggest, biggest takeaway from today's conversation and let me know which platform are you going to prioritize, in 2025. So until next time y'all, let's go live an UnCloned® life and build an UnCloned® brand. Bye y'all.