What Type of Content Should You Be Consistent With?
Welcome to the UnCloned® Insider Audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, y'all.
Audria Richmond®:Happy, happy Monday. I really do pray that your Mother's Day was pretty cool. I came into my mother's day really, you know, thinking about my mom, obviously. And then also just thinking about, you know, what it means to be a bonus mom and making sure that, you know, my peers and my daughter, you know, acknowledged me for mother's day. So mother's day was really, interesting for me.
Audria Richmond®:It wasn't like, it wasn't a bad day. It was definitely a good day for me, but I also kinda ended the day thinking about my mom, which kinda made it a little bit sad. But, nevertheless, that's how my mother's day went. I pray that your mother's day was very, very exciting if you are a mother or a bonus mom. And I pray that it was everything you you imagine it would be.
Audria Richmond®:Right? So nevertheless, I wanna talk about today's topic, which is what type of content should you be consistent with? And the reason that I wanted to have this topic well, I wanna talk about this is because I'm actively reevaluating where I spend my time at when it comes to creating content. Because you can find yourself spending a lot of time doing things that just doesn't drive the needle. Right?
Audria Richmond®:And, obviously, when you post various types of content online, you're able to see through analytics if that's something you're tracking. Hopefully, you're tracking it. But you're able to see through analytics, like, which which type of content is working. When I post this type of content, does it work? When I post this type of content, does it work?
Audria Richmond®:But you also have to be in alignment with the type of content you like to create because you gotta be consistent with it. So that's what I wanna talk about today, which is what type of content should you be consistent with? Well, there's only 3 types of content that you can create. There's written, audio, and video. Let's break this down.
Audria Richmond®:So for written, you can do social media posts like writing captions. It really is like social media posts like a status. Right? You got threads. Let me kinda organize let me let me go through this in a in a order in which most people probably, you you know, write statuses and captions.
Audria Richmond®:So you have Facebook post, LinkedIn post, Twitter post, and threads. Right? Threads is becoming a place for written content for people to kinda have this ongoing conversation. Also, people are on Facebook are getting a little bit creative by creating a main post and then having the comments be the continuation of the threads. Right?
Audria Richmond®:So I wonder if Facebook will will incorporate that kind of feature because people are naturally doing what threads do automatically, but it's pretty cool to see how people are leveraging it. And there's a lot of posts that went viral on Facebook with that kind of format, so we know it works. Right? So, anyway, there's written. Right?
Audria Richmond®:We already went over that. So social media posts and that could fall into Facebook posts, like LinkedIn posts, Twitter posts, threads, or wherever you can write a body of copy, which is, you know, your caption on your post. Right? Then you have blogs and articles. If you're a email person, you like to communicate primarily with your community via email, you can write emails, and then obviously, you can write books.
Audria Richmond®:Right? Now that's all the written stuff. There's obviously way more, but in our world, that's most likely what people are doing when it comes to written content. Audio content would be like, you know, what I'm doing now. Podcast, I audiobooks, audio programs, or, you know, me being a little bit creative with my spin on newsletter with an audio newsletter, which is really, a podcast.
Audria Richmond®:Right? It's like a private podcast, that we have. But fun fact, we recently started putting the Uncloned Insider, audio newsletters on any place where you can download podcasts. So you can now officially listen to this on Apple Podcasts, Spotify, wherever you may be hearing you know, listening to it at. And I'll tell you about that in a moment on why we decide to do that.
Audria Richmond®:So that's audio. And then video, you have short form content, which would be like your Instagram reels, Facebook reels, YouTube videos, TikToks. And then long form content would be like your YouTube videos, video podcast, or TV or TV show type of content. You obviously have documentaries. You have, you know, all different types of video content.
Audria Richmond®:Right? I'm thinking about documentaries, but there's so many diff like, if you go on YouTube, you could totally find a lot of ways that content is created. Right? Everything when we talk about video content, it doesn't have to be, a interview. I know the podcasting community will have you to think that the only way you can create a podcast is by interviewing people.
Audria Richmond®:But if you actually spend some time on Apple, you will see there's all types of podcast that they got crazy downloads, and they do very well. You got trivia type podcast. You have documentary style podcast. You got story time type podcast. You got news, pot there's so many different types.
Audria Richmond®:So when we think about audio content, you know, you can go crazy with it. If you go on, Apple Podcasts and, like, just do some research, especially with the different charts, you will be able to see that there's so many different type of podcast. So, typically, when people think about a podcast, they think about, like, either, you know, solo or or interviewing somebody. And those are not the only 2 types of podcast. That's actually very slim when you think about it.
Audria Richmond®:Like, if you go out and look at all the ways you can create a podcast, it's endless opportunities. And if you even want even more inspiration, you can go to a platform like, Audible and look at, like, Audible originals, like any platform where they're creating audio programming or audio content. So don't think that because it's just audio, like, what you're hearing with me me saying right now, doesn't mean that the impact is less because there's no visual attached to it. So just know that, like, just because it's audio, it can still be just as impactful. But nevertheless and also just FYI, audio is the most intimate form of content because you're talking to someone in their ear.
Audria Richmond®:They can hear you. They can't really see you, so they just imagining what that's like talking talking to you. Right? So just wanna put that out there. Right?
Audria Richmond®:Now I wanna go back to why we decided to take our, audio newsletter and make it public. Right? I had this this conversation with myself recently, and I was basically saying thinking to myself, like, I need the audio newsletter to be heard by more people. Not I don't wanna limit it to just my email list. Right?
Audria Richmond®:At first, I was like, oh, I want it to be exclusively for my email list. But I also looked at the fact of, like, where you're still creating an asset. Do you really want to limit it to just your email list? And I was like, no. Because what about I talk about a lot of great things on the audio newsletter that would be beneficial to anyone.
Audria Richmond®:So, yes, when I'm promoting it, I can get people to get on the list and build my email list because that was the purpose of having it anyway. But I also like the idea of it being discovered and found through other people who may wanna establish a relationship with me first before, they get on my email list. So that's something that, you know, we decided to prioritize. Now, the beauty in all of this is that you get to choose what type of content makes sense for you. Right?
Audria Richmond®:And so before I before I give you some questions to really think through, one of the things I do want to let you know is that video is the only content where you can get both video and audio. So it's easy to go from video to, and transcript, obviously. So let me give you an example. You can record a video and then strip the audio away from it, and then you could take the audio or the video and go and get it transcribed into, like, a cute little workbook or summary or a quick little small report or or article or however you wanna repurpose it. Right?
Audria Richmond®:It's so much easier to go from video to audio to something written. Right? You can't go written to audio. Well, you got AI now. So a lot of this stuff you may be able to do.
Audria Richmond®:But back in the day, you couldn't really go from audio to something else. Right? Now you can go from audio to written. You can even go from, you know, video to written. But the point I'm making here is video is probably the highest level of content creation because you can pull so many things from it.
Audria Richmond®:It's kinda hard to go the other way around, but if you most likely do video, that's how it can work. But when you're deciding on which content that makes sense for you and your brand, you first wanna ask yourself and this is something that I've just been spending a lot of time on. This is one of the reasons why I'm rebooting my YouTube channel. And not saying rebooting it as in it's been dead, but, like, being more intentional about having a consistent posting schedule with my YouTube channel. Right?
Audria Richmond®:So the one of the things I I ask myself is, like, which platform is going to give me organic discovery outside of a following? That's important. I really want y'all to hear what I just said. When you're creating content, you're typically creating, like, let's just say for your Instagram account. Only the people who follow you will see your content.
Audria Richmond®:Right? If you do a reel, that's a that's a form of getting discovered by new people who may not follow you because reels algorithm is designed for it to be discovered and picked up by new people. Same thing with Facebook reels. Same thing with, you know, LinkedIn post. That's you know, if I come in on your post, my network is gonna see it, and then network network is gonna see it if they engage and so on and so forth.
Audria Richmond®:So it has this easy natural discovery aspect to it where people don't necessarily have to be following you in order to consume that. Another piece of content that does that really well is YouTube videos. Right? You could easily put a video to YouTube video today with the right thumbnail, the right topic, and the right timing, and it can blow up. Right?
Audria Richmond®:And you don't even have to have 100 of millions of followers or subscribers. Right? Like subscribers are starting to be not as important. Yes. It's important for monetization state sake.
Audria Richmond®:Right? But for the most part, subscribers are not that important when it comes to you getting discovered by new people. And so the reason I love audio type of content because I could put it on the Itunes or a Spotify or an Apple or whatever, and it could get picked up and discovered. I can also put a video on YouTube and then with the right amount of keywords, I can get discovered by someone who didn't even know I existed. And that's why I've been paying closer attention to where am I spending my time at and what what platform and what place does it make sense for me to show up.
Audria Richmond®:Because if I gotta already put the time and energy and effort into creating the content, the last thing I wanna do is put that content in a place where it cannot be discovered. And one of the reasons why I love YouTube, why I'm starting to prioritize YouTube above all things is because YouTube is one of those platforms where your video can live forever. It's not just like, you know, when you make a post and it's only good for a couple of days unless it goes viral. Right? But for the most part, most content have a short shelf life when you're talking about, you know, Facebook posts, social media posts, things like that.
Audria Richmond®:The things that I have found to have a longer shelf life, right, is like books, audio, anything that's audio related and anything that's video related on YouTube. Right? Honestly, if you want older content to be reutilized or re you know, people rediscovered and reengage with it, you have to actively market it. You have to actively tell people it exists. Versus on YouTube.
Audria Richmond®:All I gotta do is type in the right keywording and find the piece of content. Right? Or if I'm typing in a certain keyword on podcast or on Audible, on books, or if I'm looking for a certain title, it's easy for me to find you. So I know we spent a lot on discovery, but that's so important because we spend so much time and energy on creating it. Right?
Audria Richmond®:So, anyway, hopefully, y'all got that. Now when deciding on which, content makes sense for your brand, we already talked about discovery. The next thing you wanna think about is what type of content can you stay consistent with? This is such a good question because we oftentime wanna be committed to some that we know we can be consistent with. You all have already heard me talk about this on several other audio newsletters, but it's important for me to pick some that I can be consistent with.
Audria Richmond®:Like, it's easy for me to put on my headset, pull up a microphone, and start talking into it. Right? Now, I've also have added a layer of complexity. Now I'm going to be creating a new YouTube video, every Wednesday. Shameless plug, if you're not already following me on YouTube, make sure you head over to Audra Richmond on YouTube and make sure you subscribe to the channel.
Audria Richmond®:But the reason I'm adding a layer of complexity is because I wanna double down on getting discovered by new people who may or may not know I exist. Like, I wanna start having reach beyond my audience, beyond my community, beyond the people who are connected to me. I wanna start being discovered and being picked up by people who may not even know I exist. Right? So, again, you wanna ask yourself what type of content can you stay consistent with?
Audria Richmond®:And then you can advance it over time. Like, I did the audio newsletter for what was that, January, February, March, April. So for 4 months before I added on something new. So you don't necessarily have to go into doing all the things out the gate. Pick the most easiest thing and then continue to move up.
Audria Richmond®:But make sure you're being intentional because when you layer up, you're adding more responsibility. Right? Like, it went from, like, oh, you only gotta do this audio newsletter every Monday to, like, oh, now you do the audio newsletter and you gotta create a video. Right? So just keep in mind as you layer on things, it can become overwhelming if you're not doing it at a pace that makes sense for you.
Audria Richmond®:The next thing you wanna ask yourself is, what type of content would allow you to get discovered by new people? We spend a lot of time on that. Then the next question you wanna ask yourself is, what type of content does your target audience like to consume? My target audience love to see me go live. My target audience love listening to, me talk and speak.
Audria Richmond®:Right? Even though I am an author and I have books and all the things, people like hearing my tonality and my perspective and being able to hear how I say things. So video and audio works perfect for me. That doesn't mean that my written stuff don't do great. It's just that if I had to pick which one my audience absolutely love, it would be video and audio.
Audria Richmond®:So that's why I'm spending a lot more of my time in. Right? And then the next question you wanna ask yourself is, what type of content will have the greatest impact in the long term? So we talked about we talked about that. Right?
Audria Richmond®:Books live on forever. Audios live on forever. YouTube videos live on forever. Writing a status post and the updated things like that, they are short they're short lived. Right?
Audria Richmond®:If you wrote a written post last week, ain't nobody thinking about that post unless it went viral or unless you reengage your community to go back and reengage with that particular post. So the reason I'm having this conversation with you all is because it takes too much time, energy, and effort to create anything. And if you are going to create something, why not create the thing that has the greatest level of impact? So hopefully, you found value in today's audio newsletter. I just wanna let you know that I appreciate you for listening to the audio newsletter.
Audria Richmond®:It means the world to me. We can see the downloads every time we send this out, and so I appreciate you for making time to listen. I do wanna know what your biggest takeaway is, and you could do so by letting us know in our free unclown marketing Facebook group. And if you're not a member, you can visit the description section of the audio newsletter to join our free Facebook group. And until next time y'all, let's go live an UnCloned® Life and build an UnCloned® brand.
Audria Richmond®:Bye
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