Welcome to the UnCloned® Insider Audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. We work directly with our clients to show them how to build unclown brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, y'all.

What's going on? Happy Monday. I am back with another audio newsletter, and today's topic is going to be kind of like a follow-up from last week's audio newsletter. So last week's audio newsletter was about lead generation blueprint, how to generate leads on demand. And today, we're gonna be talking about the top five ways to generate leads at scale.

And so when we talk about getting leads at scale, what I'm talking about is instead of having 1 or 2 or 3 people that engage with your brand or they may opt in on a daily basis through your content marketing, I wanna share some ways to fast pace how you can generate a lot of leads at one time. The best way to get a lot of leads at one time is to launch. Right? That's what we teach here. That's what we advocate for.

I know some people have a love hate relationship with launching, but the truth of the matter is it works. Out of every marketing strategy I have tried this this year, including content creation, launching is by far the number one thing that has driven the most revenue, the most results, and the most engagement for our brand. And so as you all know, luncheon is nothing but marketing events. Okay? Like, I think a lot of the times when people think about luncheon, they try to overcomplicate it or make it a big deal.

But the best way to kinda explain what lunches is lunches is it's just a marketing event. It's an event that you use. There's different types of events that you can do just like you can go to a conference. You can go to a retreat. You can go to a wedding.

You can go through to a birthday party. Just like you would go to those different type of events in your personal life, you too, as a business owner, can create marketing events, for your company that still has the same goal. You would invite people. You would present something. You would entertain people, then you would pivot into your ask and ask people to buy or support something that you're doing.

Right? And so I wanted to share, some of the top five ways that we've been utilizing over the past couple years, that has drastically, created a a huge flow of leads. And so if you a person that is still trying to figure out, like, hey, how do I get leads, into my business, but you wanna do it faster and you wanna do it at scale, meaning instead of 1 or 2, you want hundreds of people at a time, then you're going to love today's audio newsletter. So we're gonna dive right into this conversation, and then we're gonna exit. Alright?

Now before I dive into today's conversation, I want to encourage you to go to uncloned brand score.com to take the uncloned brand assessment. I made this announcement via email. I'm also going to say it here. You also going to see a lot of marketing around getting your uncloned brand score. So your uncloned brand score is going to allow us to support you in all of our events, all of our community efforts, throughout our content, all of that.

And so the assessment is designed for you to learn where you stand with your brand. Right? And so when you're taking this assessment, you wanna be honest as humanly possible. That way you can get the best result. Alright?

And so if you haven't taken the assessment yet, I encourage you to head over to uncloned brand score.com and take the assessment. Or if you have other business friends that need to know where they're staying with with their brand, then also invite them to go and take the assessment at uncloned brand score dot com. Alright? Okay. So let's get into those 5 top ways, to generate leads at scale.

Number 1 is video series. The very first type of marketing that I did early on in my career was, like, either one video, like a little master class video that was prerecorded, or a video series. I love video series, especially in this day and time where people love to binge content, especially if it's really good. Like, people like to binge TV series, and, you know, any type of YouTube series. Remember the girl from TikTok that went viral for having a series?

So video series are great way to, 1, engage people, and if it's good, get people to consume multiple pieces of content, and then ultimately invite them into whatever it is that you have. Right? So video series. The second way is webinars and master classes. So these can be utilized interchangeably.

But if you kinda wanna know, like, okay. What's the what's the difference between the 2? It isn't the difference between the 2, to be honest. It's just that some people hate calling their stuff webinars, and some people hate calling their stuff master classes. They are essentially the same in my opinion.

Right? But it's essentially, a video piece of content, whether it's prerecorded or live, where you are teaching a topic that that transition people into learning about your offer and ultimately making a sale or asking people to do something. And so that's what the webinar and the master classes are. Number 3 is challenges. Challenges really took off in the past 3 years from in the online marketing space.

A lot of people start doing challenges, paid challenges, free challenges, small challenges, short challenges, long challenges. It don't even matter. Just people love participating in challenges. Now a lot of people who don't, participate in the challenge, they may not have the time to dedicate to each day of your challenge or what it is that you're offering, but what I will say is that challenges is a great way to deepen your relationship with your community. It's a great way to get people to become raving fans pretty fast because you're spending a significant amount of time with them every single day.

Right? So if it's a 3 day challenge, you spend a lot of time with them. If it's a 5 day challenge, you spend a lot of time with them. I personally recommend that if it's anything more than 5 days that you don't do that for free, that you actually make people pay beyond 5 days. So if it's a 7 day challenge, they need to pay.

If it's a 10 day challenge, they need to pay. If it's a 30 day challenge, they need to pay. If it's a 21 day challenge, they need to pay. Anything over 5 days, they need to pay. Okay?

But I also will say that don't shy away from having, like, a general admission and VIP version of what you have. So I'll give you an example of a challenge that we did that were worked really well where we was able to serve 2 types of people. We was able to serve the people who, like, hey. I really can't afford a VIP ticket, but I I actually wanna come and participate. We do this strategy a lot.

It's been working like Game Buses, so this is the strategy. So I'll I'll tell you about something we did recently, and then I'll tell you about something we did before. So recently, we did the 2025 annual planning workshop. When we initially put it out there, it was free, but you couldn't get the replay and you couldn't get a workbook if you got a free ticket. But if you got a VIP ticket, you could get the replay, you could attend, and you got the workbook.

Right? But if you did the obvious choice ticket, you got the replay, you got the workbook, you could attend, and you were able to book a 1 on 1 call with me to review your annual plan. So that's one way you can help a lot of people, but have tiered experiences. So think about, like, when you go to a concert or a stadium. Right?

Whenever you go to a concert, you got your floor seats, you have your level 1, level 2, all the way up to the balcony, and those people pay different. Right? Like, I recently went to the usher concert. My husband and I have floor seats. It causes about $3,000 for both of us to go to have those floor seats.

But if I was in the you know, at the higher level, I'm quite sure I could have paid a couple of $100. So you notice that as people get closer or the more proximity they want or the more support they want or the more feedback and all of that, you could charge more. And so that's one way to approach it. Another way to to approach it too is that if you're a person that you go out your way to give out really meaty, workbooks and they're, like, really useful and people love them, you know, one of the things that you can do, I'll tell you about what we did. So we did the unclown offers challenge last year or year before last.

It was really good. We're actually gonna do it again. But, with that particular challenge, we had 2 different ticketed options. So you can have a free ticket where you just attend the challenge, and you could watch the the replays for a limited time. I tend to do replays a little bit different for challenges mainly because, we teach inside the lunch circle that, like, you shouldn't be selling your lunch style.

And what we mean by that is, like, your lunch style is the marketing event that you use to bring people to you. So if you're selling it if the goal of that marketing piece is to get clients and customers, but you're selling it, that's not going to be the easiest way to get people to learn about your brand and ultimately convert. The reason we do free anything is to give people a peek inside and be able to demonstrate our expertise in some capacity. Right? And so when we did that challenge, it was like it was a we treated it like a I think it was like a 5 day event, but we made 3 days free, and then you had to pay for the last 2 days.

And the last 2 days was workshopping everything that we taught for free in the 1st 3 days. So that strategy worked like gangbusters. I haven't seen many people do that since then. That was definitely an innovation on our part, but that's something they kinda think about too. So there is challenges.

Number 4 is assessments. That but it's not just any generic week assessment. It's assessment that's proprietary to your brand. So think of your assessment being at the same level as a DISC or Myers Briggs or an Integram. I think it's called Integram.

Y'all correct me if I'm wrong, but I think that's what it's called. But, anyway, there's a lot of different assessments that you can take. We recently just launched 1, which is called the unclaimed brand assessment. It has been a game changer for us. You know, I think I think we put it out last on the Saturday, which is October 19th.

That's when we kinda introduced it, to the public, And y'all, it's been it's been cracking ever since. I I can't I can't even explain how impactful creating this assessment has been. But, I actually had this a similar assessment 6 years ago, but it was a very manual process. And so the assessment we have now, we found a technology that allows us to, we found a technology that allows automatic scoring as well as automatic, PDF reports, which gives it a more elevated feel. So if you can create a assessment that's built around your framework, your process, or your methodology, then you should totally, create an assessment for your brand.

And then the last one is events. And when I say events, I know we've been talking a lot about marketing events, but let me kinda break it down. I'm talking about, like, events events. So think conferences, retreats, workshops, summits. Those are things that could be classified as actual events that people are paying to come to, and so that's another way to generate leads at scale.

So you can just like you can do a paid virtual conference, you can do a pay you can do a free virtual conference. Just like you can do a paid retreat, you can do a free retreat, so on and so forth. So it just depends on what your marketing strategy is. And so, when we talk about getting leads at scale, these are some of the top things that I have seen in the industry that just works like Gamebusters. And so just to recap, number 1 is video series.

Number 2 is webinars and master classes. Number 3 is challenges. Number 4 is assessments that's unique to your brand, and number 5 is events, virtual conferences, retreats, workshops, and summits. So I really do hope you enjoyed this audio newsletter. Please let me know your biggest takeaway inside of our free Facebook group.

I would love to know what you think and what your your key takeaway is. And until next time y'all, let's go live an unclone life and build an UnCloned® brand. Bye y'all.