Welcome to the UnCloned® insider audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become the obvious choice of your industry, or if you're looking to remain the obvious choice of your industry. I'm so excited about today's audio newsletter because today, we're gonna be talking about the benefits of offering one offer at a time.

Now why are we having this conversation? Oftentimes, when I am working with, my clients, I noticed that some of my clients really want to, like, sell a bunch of stuff at one time. Right? And I'm all for doing the most as you all know. I am extremely extra, but I think that we need to kinda slow down a little bit so we can understand what it takes to have a blockbuster product service experience.

And whenever you are bringing a offer to the market, AKA your product service event or experience, when you're bringing those things to the market, you need to give it time to breathe. And if you are trying to think of 50,000 products before you put out the one, then there's a lot of things that you lose when you're not focused. And so I know I talk about, you know, developing product suites. We go into great detail with the uncloned offer system, but I wanna kinda just take a I wanna I want I want to remove the overwhelm. Right?

So I wanna talk about the benefits of focusing on one offer at a time. Alright? That's what I wanna talk about, one offer at a time. And so if you have a product suite, right, and I'm a I'm a speak to both of these. So right now I currently have a product suite and it pretty much goes like this.

We have the unclone marketing shop, which in the shop we sell our books, digital products, so on and so forth. Then from there you can, purchase the uncloned lunch circle. Then from there, you can buy, you could join our uncloned mastermind, or you could buy other flagship product, which is the publishing like a pro program. Alright? Those are like really massive product suites.

Right? Every product suite that I just mentioned, we generate 6 figures, with like, annually, like, or multiple 6 figures depending on which profit center we're talking about. Like the mastermind does multiple 6 figures every year. You know, the launch circle in our 1st year doing it, we did over 300. Right?

K. So why am I saying this? I couldn't do the mastermind if I didn't focus on the launch circle and I couldn't do the launch circle if I didn't focus on publishing like a pro. I couldn't do publishing like a pro if I didn't focus on the shop. And obviously, that is not in any order.

Right? Because the shop came before the launch circle, Publishing Like A Pro was before the the launch circle, and our mastermind was before both the publishing like a pro and the launch circle. So one thing I want you all to understand is that I didn't just wake up one day and think of all of these offers in one wap. Right? I thought about them at 1, you know, one offer at a time.

And the beauty about one offer at a time, and I really wanna get into the benefits. Number 1, you really get to feel more confident knowing that you only focus on one offer, right, at that time. And so whenever you are launching an offer, you wanna give it all of your attention. You don't want to be on social media trying to juggle which one is important. Because the truth of the matter is you should be doing marketing campaigns for all of your offers all the time regardless if it's brand new or preexisting.

Right? So we have a series of virtual events that we're gonna be doing this year to enroll people into our products, But we understand that, like, okay. This entire 3 day event is only gonna be for product a, or this entire event is gonna be for new product we wanna introduce. We understand that there has to be some major, you know, attention, AKA a launch, brought to this product in order for it to succeed. Now if you're like coming up with an offer today, and then next week you got another offer, and then the week after that you have another offer, what end up what end up happening is that you begin to overwhelm yourself because you didn't get to really test the idea, which moves me to the second benefit.

When you take your time in doing one offer at a time, you get to test the idea out and make sure that it has legs. So when we launched the uncloned launch circle. Right? This was an idea that I have for, a, you know, a marketing platform and I didn't really know if, you know, people would even want to know how to launch because it's like this very complicated thing. But if you begin to understand it is highly lucrative.

Right? And I was like, well, I'm pretty geeky. I love talking about launching. I love marketing. I understand the benefit of it.

I know it works. Is there do we have people out there that would even wanna know about this? Right? So we did a a a video series called the future of launch, the future of launching, video series. Right?

And I talked about the importance of launching, why you should launch, blah blah blah blah. Right? And then I introduced the uncloned lunch circle. Now in my mind, I'm thinking like, man, I'll be happy if we got a 100 people. Okay?

We ended up getting over 200 people to join the lunch circle. Boom. Proof of concept. I now know that this thing works. Now I can go all lean on it.

Right? Now I can pull out all all the things to really make it a big deal. Like, now I can put more resources and more money and more time and more energy into it because people have proven with their wallets that they want this. And you don't get the benefit of that if you're rushing from one product to the next to the next to the next to the next. And then the last thing I will say is that when you are when you only focus on one product, you instantly remove overwhelm.

If you are currently overwhelmed by your massive product suite, right? By all the things you sell, I wanna ask you this. I wanna give you a challenge. Right? I wanna give you a challenge.

What's the one offer that you can focus on, go all in for and create a blockbuster experience to introduce people to this product? I don't care if it's brand new and I don't care if it's already you already been selling it. How can you drum up more attention to keep it relevant, to keep it exciting and get people ready to invest with your product or service. Right? And just to kinda drive this home so you can really understand the importance of this.

Every single year like clockwork, we put it on our calendar. If you were an Apple fan, Apple will always do a keynote around the improvements to their products or services, and they will also introduce new products or services. Why are we any different? We aren't. And they are doing a launch, which is why it's important to bring attention to your offers.

So I hope that this audio newsletter really brought home the the the reason why you would wanna focus on one offer at a time. Remove all the overwhelm. You know, focus on one offer at a time so you can really show up in a way that feels authentic to you and you not making yourself tired and overwhelmed and, like, you you remove the doubt because you're like, you know what? Yes. I have 5 offer ideas, but I'm a focus on 1.

And of the 5, I'm a go all in on this one for the next 90 days. Right? Give your offers time to breathe. Give your offers time to live, and give your offers time to make a name for itself. Right?

Like, your your offer can't make a name for itself if as soon as you come out with an a one offer, you got the next one already cooked up 2 weeks later, and you you didn't even let the first one breathe. So, hopefully, you found insight to this. I really do hope you enjoyed this audio newsletter. Let me know your biggest takeaway inside of our free uncloned marketing Facebook group. If you are not a member, you you may visit the description section wherever you may be listening to this audio newsletter.

So, until next time y'all, let's go live an UnCloned® life and build an UnCloned® brand. Bye y'all.