Welcome to the UnCloned® insider audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become the obvious choice in your industry. So welcome, welcome, welcome, everyone.

Happy New Year. Welcome to 2024. Can you believe it? We are here. If you can hear this, we are blessed.

Okay? I am so excited about 2024 because, oh, 2023, I feel like, you know, a lot of people experience different things. It's kinda like, 2023 was what it was like for some people in 2020. Like, in 2020, we actually grew really fast. A lot of things worked really well.

We were already operating online. The pandemic didn't really affect our business as much. If anything, it grew our business, but I feel like 2023 was, like, the year where everybody realized that, like, you can't be expecting pandemic numbers. And so a lot of things were, like, leveling out and, like, the economy and, like, all of these things. Things, but I really want us to come into this year focused, and that's what I wanna talk about today.

I wanna talk about how to make your 2024 more profitable by becoming more focused. I think that when I talk to a lot of people, one of the things that I realized that happened for a lot of us, not just, you know, last year, but just in general, we're constantly distracted on a daily basis. This could be being too available, being too assessable, over supporting, over committing, just a lot of different things. And so if you feel like, man, 2020 3 could have been a better year for me, then give yourself some grace and let's come into 2024 with a plan. And so, I wanna talk about a time I wanna tell you about a time I had to make a a deal with myself.

And the deal that I made with myself and this was around the time I wanna say this was around 2018, maybe even late 2017 or 2017, 2018. I was just, like, constantly coming up with, like, new ideas for new products and new things, like, all the time. And I did not have consistent revenue. Like, some months would be popping, and then some months would not be as great. And a lot of that came down to because I had to look at my numbers.

I looked at my numbers. I was like, why is why am I not seeing a consistent stream of of revenue? And one thing for sure is I didn't have recurring revenue. That was the first thing that that I had to fix. And the second thing I needed to fix was I realized that I couldn't be all over the place, like, I had to legit commit to something.

And so I had made a deal with myself. I said, you well, you know, one thing about me is that I'm gonna be creative. I'm gonna create my ideas, I'm gonna get what's in my head out into the world. However, you have to do it in a planned, calculated way. You cannot be all over the place.

This week, you're doing, you know, idea a, and next week, you're doing idea number 2. And let me be clear because some of you all been a part of my community. You all know that I'm, like, anti niche. But what I am is anti focus. Does that make sense?

Like, I'm definitely anti niche. Like, I'm, like, you don't have to niche. However, I do believe that you have to niche your focus. You have to niche bringing things to an end. You have to niche seeing something win, and that's really what I wanna talk about.

So the deal that I made myself was, if you could focus on selling nothing but the uncloned marketing membership for 1 year, you've done a few things. 1, you've demonstrated that you know how to focus. And 2, you know how to how to focus on one thing and come over creative ways to sell one thing. And so that was a deal I made to myself in 2018, and that, you know, it changed the game because every year thereafter, I became more focused and more focused and more focused. And so if you feel like, man, I looked at my numbers and it was not what I wanted to be, you probably wanna ask yourself, how focused were you?

Right? And so this is what I wanna say, when you're not focused, it kills your sales, like, legit kill your sales, because you have unpredictable revenue and you don't wanna be like that. You don't wanna feel like that when it comes to your business. Right? And so one thing I wanna press upon you is to see things to the end.

If I if I'm gonna start something, I cannot start another thing till I see it to the end. What does see it to the end mean? See it to the end means if you planned a lunch and your lunch is not going good midway through, don't stop. See it to the end. It looks like saying, I'm gonna create a product, you know, and put it out into the world, and I'm not gonna create another product till I generate x amount of sales with product a.

Right, or idea a. So when I say see things till the end, that means that stop stopping in the middle, stop see you know, stop stopping before the end. That's what I mean by see it to the end. Alright? So I wanna talk about I wanna give you some tips about how to focus.

Like, what are some tips to, like, get you into 2024 so you can focus? The first thing I want you to do is to commit to your plan. Whatever you said you was gonna do, do it. Do not be, you know, changing your mind on the fly, and I don't wanna do this anymore. I thought this was gonna be like this.

No. If you said you was gonna do something, do it. That means you need to commit to your plan, but you also need to commit and and be integral with your words. Right? If you say you're gonna do something, do it.

Number 2, I want you focused on selling one offer that you love. And not only love, but you love delivering it. Because it's one thing to come up with an idea for something, but it's another thing to deliver it on a consistent basis. What is that one offer, that one thing that you can sell that you can be 100% dedicated to? You love talking about it.

You love marketing it. You love communicating about it. You love delivering it, meaning you love, you know, working with clients with it. Like, what's that one thing? Because if you find the thing that you absolutely love, you can give it your all, not just for the client's sake, but also when you, you know, marketing it and talking about it.

So look at it like this. I want you to think about something that, you know, that you love. Like, okay. I'll let's say you sell 3 things. And I'm not saying get rid of the things you you you if you have more than one thing, I'm saying, what's the one thing you're gonna, like, go go in on 1000%.

That's what I'm saying. Like, for us, you know, we have the launch circle, we have the unclown mastermind, and we have, you know, publishing like a pro in in the shop. Right? I'm about to go all in on the lunch circle. That doesn't mean that people won't get into the mastermind or buy publishing like a pro or any of that.

We do have campaigns to move people into those offerings. But if I had to say, what's the thing on 1000% focused on this year? It is hands down the lunch circle. Right? And so I want you as far as growth is concerned.

So what's that thing that you can show up talking about that you love delivering so on and so forth. Now this another thing. I want you to master how you sell the thing. So, when we had the Unclown Marketing Membership back in the day, I sold that thing about 7 to 8 different ways. Every time I did a a campaign, it was a new way, a new approach to selling it.

So sometimes, one of the reasons why we want to pivot to a new offer is if we get bored selling the current offer. So let's say that the only way you sell your current offer is one way. You only sell it through live streaming or you only sell it through posting content. Over time, you're gonna get tired of talking about it in that way. Well, one thing you could do without divert like, without changing your offer, change up your marketing.

Let your marketing be the thing you get creative with and have fun with. That's what I love about marketing is that I I don't necessarily have to change my core offering, but I could totally have fun with my marketing. I could be creative with my marketing. I could come up with creative ideas and creative content, for my marketing. So I want you to have a diversity in how you sell the same thing.

So for instance, you know, with the launch circle, we have sold it with a video series. We have sold it, well, with a challenge. We have sold it with an event. We have sold it, with a virtual tour in a one day workshop. We've sold it so many different ways to get people into the launch circle, but the launch circle itself has not changed.

If anything, it's gotten better over the time, right, that we've had it. So just keep in mind that, like, there are so many ways that you can sell, your offer. So consider selling your main offer in a 1 on 1 setting with a virtual tour, with a webinar, with a challenge, with a video series, or with the virtual conference. So there's a lot of ways that you can do that. Okay?

So number 1, we talked about committing to your plan, staying integral. The second thing we talked about is focusing on one thing that you love, but not just love, but also love delivering it. Meaning, you love, working with your clients with this offer. The the next thing we talked about is mastering how you market and sell your one offer. So we talked about, like, having fun with the diversity of how you get people to know about your main core offer.

And then the last thing I will say is do not switch until another offer until you hit a certain monetary goal. Right? So you might say, well, I can't switch to a new offer till I hit, you know, $15,000. Or I can't switch to a new offer till I hit $25,000. So keep in mind that, like, if you set a benchmark for that, it's like you gotta give yourself milestones for permission to change.

Does that make sense? So if you say, you know, I'm gonna sell, these these soaps that I sell. I'm gonna focus on selling this, our signature soap, for this many times and till we get this much revenue. Or if you're like a coach or a consultant, you might say, well, I'm gonna not introduce a new program till we help, you know, until we make this much money. It can also be based on how many clients you help, reach a milestone.

So let's say if you were a YouTube coach, you might say, well, I'm not gonna create our second level of our program or our advanced level of our program until, you know, we let 20 people, you know, get monetized. Right? That's an example. So there I don't want you to switch until you have a green light on a goal that you've met, and it could be monetary wise or it can be milestone wise, as it relates to your clients and or program. So hopefully, you all enjoyed this quick, audio newsletter.

I'm so excited, about 2024. I wanna know from you, what is your biggest takeaway? As you all know, we have a free Facebook community. I want you to come into the Facebook group. That's how I know you listened, and let me know your biggest takeaway.

You can find the link to the, Facebook group in the description section of wherever you are watch well, not watching, but listening to this audio. So until next time y'all, let's go live an UnCloned® life and build an UnCloned® brand. Bye y'all.