Welcome to the uncloned insider audio newsletter. My name is Audria Richmond®, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand you come to when you want to become or remain the obvious choice of your industry. Hello, everybody.

What's going on? Today, I wanna talk about how to close deals faster with 1 on 1 calls. So let's talk about it. I want to know from you, when you get on a 1 on 1 sales call, right, or if you get on a 1 on 1 call, do you know how to make sure that the deal closes? How how do we ensure a higher probability of a deal closing?

It doesn't mean that you're gonna nail every single call. Right? However, there is a certain flow for how great cell calls go. Right? I wasn't even trying to rhyme, but there you go.

We have a little rhyme going on right there. But, anyhoo, I really wanna talk more about the sales process leading up to the call than the call itself. Inside the uncloned launch circle, we go into great detail about how to facilitate a 1 on 1 call and work with the you know, how how do you facilitate that call? What do you need to bring into that call? So on and so forth.

So today, I really wanna talk more about how to prep for the call, and I do wanna give you a few tips for the call so when you're going out to facilitate the the call, you already know what you need to have. Now believe it or not, a lot of people do not spend a lot of time on the pre, process, like the sales process leading up to the call. So we basically just closed the cart for our uncloned certification program. At the time of this recording, we currently have 4 students that are enrolled in the first cohort ever for the uncloned certification program, so I'm super excited about that. One of the ways that we were able to close people into the program is by actually and also answer any questions that they have.

Now you probably think that, like, oh, that's how you sold people into the certification program. No. We actually had some things that we did beforehand before people even knew that they could get on a call with us, and that's really what I wanna talk about. So whenever you are doing a 1 on 1 call, you wanna make sure you're not getting on a call with tire kickers. Right?

People who just want to, you know, don't wanna read the information, don't wanna pre consume anything. They just wanna talk. Right? And you want to avoid that as much as humanly possible. So one of the ways that we've have been able to avoid that is that before we you will allow anyone to get on a call with us, we need to know what they already know about us.

Have they already read a book? Are they currently are they currently enrolled in any of our programs? Have they purchased any products from us in the past? Is this their first interaction with us? And if so, do they even know how we get down as a brand?

And so some of the ways that you can avoid that is by having a piece of content that people consume before the call that qualifies them. And honestly, people should not be able to directly book on your calendar without them first learning more about you, your brand, or how you operate. Right? Because what you don't wanna do is get on the call, and then they finally go on the call, and they're like, oh, this one this is not what I thought it was gonna be. Oh, this is not what I was expecting.

I thought it was gonna be, like, you know, x y z fill in the blank. Right? And so what that precontent allows you to do is, 1, give the backstory, talk more about you, your brand, you know, why you created the thing that they're getting on the call for, and this and the 3rd. And by that time they get on the call and if they even book the call, that's the other thing too. You want people to be able to pre consume the information so they can make a decision on whether or not they even wanna do the call.

Because some people may watch your your your pre video, like, their prerecorded video, and say, you know what? I don't really like this person. Great. You I'm glad you learned that now as opposed to wasting my time on a call. Right?

And so the beauty in the video and having to consume something before and the reason I like video or even audio training, just something where tonality can be communicated. That's really what I want to be said here, is that having them watch video or pre consume some type of audio is a great way to prep people before a call. And then, you want a way to be able to track those who actually apply after they have done something. So for instance, some tools allow you to put a video or an audio on the page and after certain amount of time has lapsed, a button will appear. Or you may want to give the URL to where they need to apply at the at the middle or the conclusion of the audio.

I still do think that a button should be on the page, but I wouldn't have the button show immediately until they have demonstrated that they have shown interest aka consume the content. So I know this sounds like, I gotta do all of this to get people on a call. Yeah. If you wanna quit getting on a call with people who not gonna sign up, if you wanna quit getting on a call with people who like, oh, I didn't know that this was gonna be what this is. So the way you can avoid that is by qualifying people before they get on the call.

Right? And so you wanna ask yourself when you're thinking about this content, what do they need to know and what do they need to be what do they need to expect before we get on the call? That way when they get on the call, everything is easy breezy. Now let's say they went through that process, everything is all good to go. The next thing you wanna think about is, how do you want to facilitate the sales call?

So once you're on the call with them and you're doing your thing and y'all talking to each other and all of that, if you're in a lunch circle, just watch the 1 on 1 call lunch style. Okay? I go into great detail on how to facilitate a call. But once you get on the call, you wanna be very clear around what you're selling. Why are they on this call and what are you going to sell them?

And the and the more systematic you make this, the easier it is to sell. So when we did our certification, 1 on 1 calls, we had each, certification along with the installment plan. And we also set the expectation of what was gonna be required to actually get certified. And then we went over the deadline, we answered any questions, and we went on and and did that. Right?

Now we knew before the call, we're the whole purpose of this call is to sell the certification. That's the purpose of this call. There's no other reason for this call other than that. So when you're doing your calls, you wanna be clear around what is the purpose of this call. Right?

You should not be using your call for just basic information exchange. By the time somebody gets on a call, they need to know who you are, they need to know your name, they need to know a little bit about your company, they need to either either have some type of experience or pre consume some type of piece of content. That's the only way you're going to ensure that you have a sales call going into the call where we're getting straight to the business. We're not doing any of that basic information exchange. By the time we're on a call, I know your name is Sarah.

I know that you're interested in x. You mainly here to just ask me any questions and clarify some things that may not was clear in the marketing, and then we're getting straight to the business. That's really what your calls are meant to be. And if your calls have been, I'm having a call and they're not interested in buying, there could be a a numerous of things. And if you're in the lunch circle, we go over, you know, why someone wouldn't buy from you.

Okay? And so you wanna make sure that when you're on a sales call, you have all your tools prepared on the call. You know, do you have their application on hand if they had to apply to get on the call, or do you have all the information you need from them, to get on the call? And then let's say let's say y'all get past all of that, all the details, and every and now they're ready to move forward. Do you have your sales process, ready to go?

So this is more so like when that person is ready to purchase. Do you have your checkout page ready? Do you have your links ready when you got on the call? If they're going to a sales page, is that done? If this is more of a custom, project that you gotta put together a proposal, Have you prepared the proposal?

Right? So those are all the things you wanna be thinking about if you want to close deals faster with your 1 on 1 calls. So that is what I wanted to share with you all today. I hope you found value in that. Let me know your biggest takeaway inside of our free uncloned marketing Facebook group.

If you're not a member, please visit the description section of this audio newsletter to join our free Facebook group. And until next time y'all, let's go live an UnCloned® Life and build an UnCloned® Brand. Bye y'all.