Welcome to the UnCloned® Insider audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, y'all.

Welcome to June. We are in here at the time of this recording. It is June 3, 2024. So how are y'all doing? Alright.

Hopefully, your weekend was amazing. I had a really, really good weekend. I've been having I've have I've had so much joy lately and a lot of it has to do with letting go things I can't control. Okay. If you can relate, you are I know you're nodding your head right now.

Right? Okay. So let's get into today's topic. Today, we're gonna be talking about how often should you launch. So oftentimes, when people are thinking about launching, they really in my opinion, right, and in my opinion, you know, your girl been doing this a long time.

I've done a lot of lunches, big and small, awesome and bad. And I could just tell you that the quicker you launch and go to market, the quicker you can get the result, get the feedback, and do it again. Right? But I also know that people are having to really get into it, which I can understand if you don't know what you're doing. But if you are being guided by someone where you can get support and ask questions and do all the things, why not?

Right? So before we jump into exactly what time frames and things like that that you you should use, like, when how often you should launch, I really wanna get into 4 things you need to have in place before you launch. Right? So before we can say, I'm gonna launch this many times or whatever the case may be, you wanna make sure you have these four things in place. Number 1, you need an offer to sell.

You cannot launch if you do not have a product to sell a product to sell. So it doesn't matter if you're trying to sell a service, product, event ticket, It doesn't matter what you're trying to sell. If you don't have anything to offer someone to buy, then you can't launch because what are we launching? And oftentimes when I talk to people and they'd be like, oh, I launched, and what they're essentially saying is they made some social media posts. And I'm like, that's not launching.

So when we talk about launching, it's about you being deliberate around the intentionality that you bring people into something like a launch style, which is what we teach inside the Uncomfortable. And a launch style is essentially just a marketing event that you utilize to bring everybody together for a moment in time for you to present your offer. Right? So typically, a launch style could be, you know, a webinar, a challenge, but we have a certain strategy that we teach because it's not just making social media posts, it's about being strategic around the type of post that you create. Right?

So with that being said, having an offer to sell. Number 2, you need an audience to sell it to. So you have something to sell. Right? Let's say that you are selling this brand new purse that you made.

Right? So you have this purse. Right? Or collection of purses. How are we going to tell people about it?

Right? So this is why, inside the launch circle, we talk a lot about picking and launch style that you can show up for because once you have something that you can invite people into, they get excited about what's to come. Right? So let's say you're you're about to release a collection of new purses and you're like, hey, guys. You know, on Friday, you know, July something.

Right? Let me look at some some July dates just so I can make this a little bit more, cut Creek. So on July 12, 2024, I will be hosting a preview party of our new collection. Right? It's summer themed.

It's great summer bags. If you're if you have some trips planned for the summer, you don't wanna miss it. Right? And so, essentially, what you're doing is a virtual event launch style. Right?

And, essentially, you're gonna be telling people like, hey. Come and meet me on July 12th for this event. And between now and then, you're all you're doing is creating anticipation for people to come. And that could look like a bunch of different things. Right?

So when you have the offer, when you have the launch style, and you have an audience, meaning when you start, who are you telling this to? So that announcement, not just that, like, who are we telling it to? Are we telling that to our email list? Are we telling that to our social media following? Are we telling that to the people who subscribe to us on YouTube?

Are we telling our LinkedIn connections? Like, who are we telling this that everybody that this event is happening? Right? And so you have to have an audience to sell it to. And let me also say this, even if your audience is small, that's still sufficient because I see a lot of people say, well, I don't have a big following.

I don't have a la la la. Like, I don't really care because the truth of the matter is if you can get 15 people to show up to your event or 20 people to show up to your event or a 100 people to show up to your event. Think about if you were sitting in a room and you had these people sitting at a table asking you questions about your collection. So don't get caught up in the audience size. Obviously, big is cool but I really want you to get the momentum of starting with what you have because you can get better and better.

And as you and this is the other thing. If you ain't that good now, right, with a small audience, what you think gonna happen when you got 5,000, 10000, 20,000 people ready to buy what it is that you have? So it's cool when you don't have a small audience because you don't have everybody looking at you messing up, and they don't you don't have everybody looking at you while you're trying to figure it out. So it is okay if you have a small audience. Okay?

Alright. The next thing you wanna have is a system for selling people into the offer. So this purse collection, right, I'm going with the same analogy here. With this purse, you know, collection here, right, You wanna be able to have a place for them to go. Where are they going to buy this?

Right? So in this case, you may wanna have a special page that you that you set up, on your Shopify store that that showcase the collection in a way that's exciting. Right? So whenever I see ecommerce brands have, like, a really cool collection, they will have, like, a video, some photos of people, you know, rocking the collection and then they have the the latter part that show you, like, each different product and then you're able to add it to the cart and check out. And so you wanna make sure that you have a place to send these people after you've done your event that they can go to to buy your collection.

Could you just make a post on social media and send people to your shop? Absolutely. But the reason of the reason for the launch style and and the reason for the launch style, I actually think this is a good topic for me to go a little bit deeper in. Not now, but I'm definitely gonna turn it probably into a piece of content. But the reason for the launch style is because you're getting everybody to come together at one time to make your offer, to make your pitch, to tell people about what it is that you have.

When you are sporadically posting on social media, you're you up to the the algorithm to decide who see what when versus, hey. I wanna get everybody to come to this particular date and time so I can share and answer questions and get feedback, all of that at one time. That's the purpose of the launch style. Okay? I'm not saying that if you make 10 individual posts sharing your products online that you won't sell, but you would totally sell more if you bring everybody together who's interested, who raise their hand to come together at a at a collective time and date for you to introduce and showcase your products in a way, not only where they can see your ideas and why you created the collection, but they'll be able to ask questions and give you feedback and you can ultimately see a surge in sales right there in real time because you got everybody's attention at one time.

And so launching is very similar to like an attention party. Okay? Alright. So you gotta have a system to sell people into, like, you got a place where you send people to sell. And then the next thing is, how are you going to welcome the people who just bought the collection?

What is that initial email going to be as soon as they buy? Are you gonna thank them? Are you going is it gonna be a shipping confirmation? Like what is it that you're going to be giving them? And so that's what you need to be clear on.

So now we're gonna get into how often you should launch. Because again, the quicker you can get your offer together, the quicker you can build your audience, the quicker you can have this this system and a way to sell to your clients, the better. Now let me give you a little secret here. If you don't have an audience, that's okay if you are willing to pay for advertising. So when I first got started, I didn't have a huge audience to buy these new services that I was selling.

And so I began to run ads to people who didn't know who I was so I can be discovered and picked up by people who need what it is that I have. So that's a little hack. So keep in mind, every time you launch, you should be growing your email list. Your off your audience should be increasing every time you go to market for it with a launch. Alright?

So how often should you launch? Number 1, annually. You can launch one time a year, but let me give you a parameter. Only launch one time a year if you're selling people into a flagship program that only opens up one time a year. Another caveat to this is oftentimes you see big time marketers who are multimillionaires utilize this strategy.

And the reason for this is because they have multiple programs and they can afford to do one program a year. They also have several JV partners and people that they partner with to sell the product and service. So just keep in mind that if you don't have a huge audience, if you don't have a huge budget, and if you don't have multiple products that you can rotate and sell throughout the year, I do not recommend the annual, strategy. Alright? But it is an option on how often you should launch.

The next one is quarterly. This is more idea, that I recommend for my clients is to launch every single quarter. So look at it like every season, every quarter, you can tap, you know, because think about it like this. The reason I said 90 days is because there are a lot of moving parts to a launch. Right?

You gotta write the copy. You gotta get the assets together. You have to make sure the the offer is solid and ready, you gotta make all the posts for social media. Like, there are a lot of moving parts and so you should be able to do that collectively in 90 days. Right?

Granted that you aren't playing. And, obviously, if you have support, that helps even more, being able to ask questions, get feedback, and update things in real time. So you could, do annually as we talked about, quarterly, and then monthly. Now this is more advanced. If you aren't if you haven't really nailed down the process of launching, meaning if you aren't, familiar with what it takes to put together a page, an automation sequence, automated emails, things like that.

If you're not familiar with that then launch every quarter. But once you start to nail this, right, like I'm at the point now in my career where I can launch in a day. Right? If I'm just trying to launch to my immediate audience. But for the most part, I can launch in in about 1 to 2 weeks pretty solid with everything.

All the emails done, all the graphics done, the opt in page, thank you, pay everything done. So just keep in mind that as you get better with this, you will be able to, launch more frequently. But you can launch quarterly, monthly. Again, monthly is more of an advanced move, and the next one I'm about to tell you is more of an advanced move. So another one is, launching every day with an evergreen workshop or masterclass.

So if you've ever seen people do, like, a workshop where you can opt in at any day and time, but but they gotta show up at a particular time to watch and consume that piece of, evergreen content, that is a form of launching every single day. Right? It's just that you're launching 1 person that you're launching with 1 person at a time as opposed to a whole bunch of people at one time. So just a recap, you wanna make sure that you have an offer, an audience to sell to. You wanna have a solid launch style, a system for selling people into your offer, and a way to welcome your new clients.

How often you should launch annually? Again, only if you have a flagship program that you open up once a year and if you have a marketing budget, JV partners, or people who can help draw up some attention. Because I would hate for you to say, I'm only launching once a year and then you don't have an audience, you don't have a big list, you don't have a big budget, and then you open up your thing and then it's crickets Or you get 5 people when you really was expecting 50 clients to be able to utilize and work with for a whole year. So you wanna be very careful with their annual one. Quarterly is ideal because you can get things done in a 90 day window.

And then monthly is a little bit advanced. Right? If you're able to, once you understand and master the process of getting all your launch assets together and ready to go to market. And then every every day is advanced if you are willing to put together an evergreen automated marketing machine. Alright?

So I really do hope you enjoyed today's audio newsletter. Let me know your biggest takeaway inside of our unclone marketing free Facebook group. If you're not a member, please visit the description section wherever you may be listening to this audio. And until next time y'all, let's go live an UnCloned® Life and build an UnCloned® Brand Bye y'all.