Welcome to the uncloned insider audio newsletter. My name is Audra Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand you come to when you want to become the obvious choice of your industry. Hey, y'all.

I'm excited to have you here. Today, we're gonna be talking about how lunches can grow your email list. Oftentimes, when people are reaching out to us and they are deciding if they want to launch or if they should launch, the number one thing that they bring to our attention is, I don't have an audience. And I would like to challenge you on that. So when you say you don't have an audience, are you saying that you don't have Facebook friends?

Are you saying you're not a part of any communities or any clubs? Are you saying that you don't have any YouTube subscribers, no LinkedIn connections, no Instagram followers, no Facebook friends? What do you mean when you say you have no audience? And or are you, specifically saying you do not have people on your email list that you can communicate with about your offer? And if the latter is true, then we can work on that.

Right? That's why we launch. One of the number one reasons for launching outside of generating sales revenue, and community is that you can build your email list. Every time we do a launch, we grow our email list. So when I first came online, I put together a mini training.

You've probably heard this story before, but I put together a mini training and it was called 10 steps to launch in a premium brand. And it was a training that people had to come and opt in for. And at the time, I did not have a big email list at all. And as I was advertising this training at $5 a day and I was putting in front of new people, I was able to get new people into my, email list to be able to watch this training and get to know me. They was able to get to know my brand.

They was able to get to know how I think. And then, ultimately, they can make a decision at the conclusion of that training whether or not they wanted to work with me. And so oftentimes, when we're launching, it's really about you putting yourself out there in a way that that demands respect, if you will. Because I think a lot of the times when we're putting ourselves out there, we're like, oh, I don't need the launch. And let me say this, I don't care how long you've been in the game, you gotta always prove why people gotta do business with you.

Period. Everybody. Right? It's a re you know, every single brand still has to advertise. Every single music artist still have to promote.

They still have to launch. They still have to do marketing campaigns. And us, as small business owners, we are not exempt because we open up a, you know, open sign. Right? You gotta keep in mind that launching is about drawing in attention for your brand, for your offer, and cultivating an audience that ultimately wants what you have to to sell.

Right? And so when I first started building that email list and people would get on the email list, not only did I was I able to get them on my email list for that campaign, but I was able to have them on my email list to do any type of communication. Like, hey. I'm gonna be speaking at this event if you in this city come and join me. Hey.

I just did a post on social media, come and check it out. Hey, I'm going live on Friday at 5. Like, the cool thing about having an email list is that when you have the list, you can communicate with these people on a consistent basis. Right? And so I really wanna talk about why do lunches work?

Like, why what is it about launches that make people want to join your email list? For number 1, it's an event. That's one of the reasons why I love launching. Launching has a start and end date. So if I say I'm gonna be doing a challenge and I tell you what series of dates, you have to make a decision.

It's not for you to be like, well, I think I wanna go next time. Like, you have to go ahead and decide, am I going or am I not going? And the cool thing about lunches is that they are date, specific. So with that being said, whatever dates that you put out there, people have to make a choice on whether or not they're gonna be open. And so that's what I love about it is that it has a start date and an end date.

The other thing that I absolutely love about lunches is that whenever you're doing a lunch and if you're doing it properly because there's a lot of there's a lot of bad information out there around launching and all of that. If you're not having people to opt in as a starting point before engaging with your launch, you are not launching. I think that when we are talking about we're we're not celebrities. Right? Like, we can't just drop a post and then people are gonna remember us around the dates and times that we said we wanted that wanted them to be remembered.

Now the the reason why you wanna opt people in is that you wanna be able to send reminders. You wanna be able to communicate with them. Like, every launch should start with some type of opt in page. And your opt in page should have all the details around what it is that they are opting in for, what are they there to learn about, so on and so forth. And if your launch does not start with an opt in page, you are not launching.

You are making an announcement. You are not a celebrity. Right? So at the time of this recording, the Super Bowl was yesterday. And, you know, Beyonce made a few announcements around her, you know, new songs and possibly a a new album.

And the cool thing about this is that Beyonce is a celebrity. Okay? She has the ability to stop time. Okay? That means if she makes an announcement, the whole world stops and pause for a moment of time to to at least take notice.

Right? And so oftentimes, we don't have that privilege to be able to make a post and then boom, you know, within a few minutes, millions of people know about what we're doing. We have to be in more intentional, more strategic, and we have to plan accordingly for that demand. And so when you're doing your launch, it's important to note that the reason why we start with an opt in page is so we can segment those who are interested versus those who aren't. And once people opt in, they are officially on our email list, and we can cook we can continue to communicate with them accordingly.

And so I wanna mention that because I I see a lot of people saying that, you know, I don't have an email list. I don't have an email list. That's why you would do it. So let's talk about the 2 types of lead generation you could do. Now organically, you could just make a post.

Right? And when I say make a post, again, you're driving people to an opt in page. Right? You having them opt in, whether they're getting on the wait list, whether they are getting on your email list, to learn more or if they're signing up for something that you've put out there. And this applies to ecommerce and service based brands because people are quick to say that, like, well, I'm an ecommerce brand.

You know, what list why why would they get on the list? They could be getting on the list for a sale. They could be getting on the list to be the 1st to be to know about it. They could be getting on the list to learn about your new bundle. So this very much so applied to, ecommerce brands as well.

But going back to our serve you know, when we talk about service based brands or really any brand for that matter, you should be starting with an opt in page. And so organic means that you're making posts on your social media channels. Maybe if you already have an existing email list, you're emailing that out to them and communicating with them or you're sending out a text message. Whatever you do, it doesn't matter if you emailing your preexisting list, you're emailing your SMS list, or you're talking to people on social media for free, all rows should lead to some type of opt in page. Right?

So for instance, if I'm telling you, hey, everybody, I want you to become a unclone insider. Head over to unclone insider.com, there's an opt in page. Right? And so if you wanna get on the list, you gotta put in your information or to be notified when we drop these audio newsletter. So keep in mind that everything that you do should should at least start with people giving you their information so you can have them in your database to to be able to communicate with them on an ongoing basis.

Now paid advertising on the flip side is a great way to accelerate the results of your, of your email list growth. Right? So whenever I run ads, I always get a bunch of people on my email list, right, Without fail. And advertising doesn't always have to be you running Facebook ads or Instagram ads. You could be running YouTube ads.

You could be doing commercials. You could do some local local promotions. It doesn't matter how you do your paid advertising. What matters more than anything is that you have a way, what we say, to capture leads. You're sending people to an opt in page.

So I just wanna let you know, in closing, this is gonna be a rip this I knew this was gonna be a very quick audio newsletter. When you are when you are out there getting prepared to to do a lunch or you're in the process of doing a lunch, if you are not getting people to go and opt in, whether it's through organic marketing or paid marketing, you are not launching, you are making an announcement. So I hope that you enjoyed today's audio newsletter. This was quick and brief. Let us know your biggest takeaway inside of our free uncloned marketing Facebook group.

I pray that you had an amazing weekend. And until next time y'all, let's go live an UnCloned® life and build an UnCloned® brand. Bye y'all.