Hey. Hey. Hey, everyone. This is Audria Richmond. Today, we're gonna be talking about how far in advance should you plan before you launch.

Now if you would have asked me this question, a few I would say a few years ago, I probably woulda answered a little bit differently. But now that I work with people and my team, I I have a different answer. So I'm a give you 2 answers based on where you are right now. What really inspired this question was looking at my product suite and looking at how I've had to really change and navigate on how how fast something takes me to bring to market because, you know, I think this is a good time to get into, like depending on where you are. When I was a solopreneur, I really didn't have to wait on anyone.

So that meant that, you know, I made my own graphics. I wrote my own copy. I set up my own funnels. I set up my own marketing automation. I came up with my own plan.

I developed my own ideas. I managed my own clients. You know? Like, there were so many things that I did on my own. And I think for a very long time, I had gotten accustomed to being able to say, oh, I have an idea on, you know, Monday, and it's gonna be ready to roll out next Monday because I was very efficient in doing launches.

Right? And, you know, when I first got started, I really, you know, kinda learned, okay, next time my copy need to be better. Okay. Next time, my automation need to be better. Okay.

Next time, I need to create better content, as we're rolling out things. But now that I now have a team, things are a little bit different, and it's it's been very difficult, for me to adapt that I cannot move something to market in a week or 2 weeks. Right. And that's not to say that that's not, you know, that's like, oh, well, you know, what's the big deal behind it? I think what we have to understand that when you bring in more people into your organization, when you bring more people to support you, you have to factor in the fact that these people are supporting you, and you have to allow them time to do the work.

Right? So something that would normally take me, you know, 10, 15 minutes, I now have to wait 2 weeks for or week 4. And sometimes that doesn't feel good. But if I'm gonna be a leader and if I am going to grow and expand my brand and begin to remove myself, from different things, then it's very important to understand that things takes time. So now when I plan projects and when I think about, you know, what I'm gonna launch and what I'm gonna roll out and what I'm gonna put out in the marketplace, I now have to start thinking about, okay.

If this is what I'm what I'm working on, if this is a project I'm working on okay. Not me because it's very easy for me to kinda go back to that solopreneur mindset and say, oh, well, it should only take, you know, 2 days to make graphics. Well, you know, does it? Because oftentimes, you have to, again, factor in your team and their schedule, what they have going on, And you have to understand that you have to allow time. And I think that's been very difficult for me.

You know, it's been very, very difficult for me because, you know, I'm kind of like a go, go, go. Let's get it, get it, get it, get it, get it, get it, type of person. And working with people, I I now have to slow down. Right? I have to slow down.

And for me, it just makes me feel like I'm losing out on something, which is not true. But, what I what I have realized is that you have to now start planning in advance. And so because you have to start planning in advance, you cannot wait till the last minute and say, hey. I'm going to do, this Black Friday promotion as an example. You know, I'm a do it the week before.

That's not realistic, especially if you don't even know how to do a fraction of the things that you that needs to take place to do your lunch. So if you're saying you're gonna do a Black Friday sale and you're planning for that, you know, a week in advance and you plan on making 6 figures, that's not realistic. So I think that when we when we talk about how far in advance should you plan, it it it's a lot of things to factor in. The first thing is, are you doing it? And even if you are going to be doing it, do you have all the skills that are required to actually launch?

Right? That's no that's one thing. The second thing you wanna think about too is like, okay. Let's say you do have the skills and you can't do the work. Well, do you have existing client work?

Are you working on some other things? What are those other things that you have to think about? The other thing you wanna start asking yourself too as well is like, okay. I understand that I have the skill. I understand that I can get it done.

Okay. Let me go ahead and get it done. And how big of an impact I wanna have? If you say you wanna make 6 figures and you only have 1 week to plan, that means that you couldn't do any prelaunch marketing strategies. Right?

Not gonna get into that, but that's what I'm saying. So the bigger the goal, the bigger the the bigger the idea you have, the more you have to go out and build your audience, the more you have to have a really solid prelaunch strategy, and the more you have to make sure that you have all the assets you need, when it's time to launch. And when I talk about assets, I'm talking about, like, your graphics, your copy, you know, knowing who's gonna be on your team. So when I think about how far in advance you need to plan for your launch to be successful, it really depends on your goals. But if I had to give some benchmarks, I would definitely say if you have a really, really big, big, big, big goal, like, really big monetary goal, I would say 6 to 12 months.

If you try to make, you know, maybe 6 figures, again, 6 to 12 months. If you're cool with making, you know, 4 to 5 figures, you could probably plan out a really solid launch in 60 to 90 days. But, again, as a granted that you have a solid team. So, I hope this was helpful. I definitely wanna know what you all have to say.

There should be a button below. This newsletter. If you're listening to it, it's uncloned insider newsletter. If you're listening to it anywhere else, there should be a comment section below. I would love to know what you all think.

Also, I do want to let you all know that we have a upcoming Black Friday group coaching call, to help you plan for your for your Black Friday sales. So if you have, some promotions or some new products that you wanna roll out or you have a great sales event idea for Black Friday, you definitely wanna be at this group coaching call because I'm going to be coaching you and supporting you around your ideas for your Black Friday promotion. So you can learn more about that, below this video where again, wherever you may be watching it. And thank you all so much for listening. And until next time, let's go build an unclone brand.