Welcome to the UnCloned® Insider audio newsletter. My name is Audria Richmond, and I am your marketing and launch strategist. I work directly with my clients to show them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, y'all.

What's going on? Happy Monday. I know this audio newsletter will be getting to you a little late. But, you know, like I said on previous audio newsletters, as long as I get it out every single Monday, a win is a win. Alright?

So let's jump right into it. I actually just finished recording, Instagram live, and I kinda previewed this discussion, and it went pretty well. And so I want to record today talking about solopreneurship versus versus visionary. Right? Like, are you a solopreneur, or are you a visionary?

Right? And so if you have been experiencing any type of exhaustion in your business, is because you're doing it alone. How do I know is because, you know, I've been in business for 16 years. I've been running my business online for 10 years. And one thing I will tell you is that every pretty much every launch, every funnel, pretty much 99.9% of everything we've ever done here at Unclown Media came from me, meaning I figured it out.

I figured out how to feel how to build the funnel pages, I figured out how to stream the pages together. I figured out how to host a virtual conference or a virtual webinar or a virtual challenge or I learned how to put the conference together, like, I learned a lot of these things. Now, yes, of course, I've taken courses and programs and hired mentors and coaches and things like that. Absolutely. But when it came down to execution, you're looking at her.

Okay? Where you're hearing her. And, I think that we we're in a society right now that kinda really divides solopreneurs from visionaries. Right? You're either going to run your business by yourself, and I will just tell you right now, especially if you're in the infancy stage of your business, even if you're a little bit more mature in your business.

If you are avoiding, hiring, and getting support for your vision, you know, you are essentially a solopreneur. You're responsible for everything. Right? You started your business because you, you know, you wanted to make impact and you wanted to make money and you wanted to do all of these things. You didn't start this business so you could be burnt out every day and trying to figure it out on your own and trying to read every book and take every course.

You know, it's a reason why there's so many people in the world who are smarter than you and know more than you. That applies to me too. Like, I consider myself someone to be extremely smart, but I love when somebody can give me some ideas and someone can pour into me and educate me and get me what I need. Right? And so the sad truth about solopreneurship is that no one is coming to help you.

Like, no one is sitting around thinking like, oh, let me help the one man show. Like, no. Like, you are the person that is so responsible for everything. You're responsible. You're 100% responsible for everything.

This includes the vision for your company, coming up with products and services and ideas, running day to day operations, understanding finance and paying taxes, staying innovative and relevant, dealing with your marketing and sales and understanding how marketing and sales work, growth year after year, becoming the best leader, you know, in your industry. You know, you're you're responsible for, you know, growing a company that maybe you might wanna exit depending on how you set it up. You're responsible for legal and trademarks and copyrights. You're responsible for hiring people when you do decide to hire people even if it's for a small project. It is your job 100%.

Like, think about that. When you think about an enterprise, right, like a huge company, you know, oftentimes you talk to multiple people, like, you've never been to a Target for an example, because I know a lot of my people love going to Target, including myself. Right? You've never went to a Target and, like, went in to get something, and there was one person that did everything. It was one person who told you where to park, it was one person who opened the door from you, it was one person that gave you your car, it was one person that, you know, checked you out.

It was doesn't make sense what I'm saying? Like, you had you met with different people. You you met with the people outside that was getting the carts. You maybe saw the security people in the front. You know?

You came through the store and you start looking at the stores and you saw all the different people who were working the shelves and they worked in different departments. And if you had a question, you were able to ask different people depending on what department they were in. When you got to check out, there was more than one lane to check out. It was not just one lane, to check out. If you had a customer service issue, that was a different department, a different person.

You also had somebody who's responsible for running that entire show and shift while you was there. But then when we think about our businesses, we're doing the exact same thing, but on a very very very very very very small school, scale. Right? You know, we're responsible for getting the leads and the customers and doing client delivery and delivering what we sell and this, that, and the third. And the reason I'm telling you this, especially if you're so early in your business, I really wish somebody would have stressed the importance of developing a vision and getting a support team to support me with executing that vision.

You do not have to sit there and do everything by yourself even if you love it. Because that part is for me. I love making the funnels. I love thinking about the marketing campaigns. I love thinking about everything end to end.

But if I plan on growing this huge company, right, and and when I say huge and I'm I'm not talking about 100 of 1000 employees. Huge could also be revenue, you know. If I wanna make a 100,000,000, I gotta think totally different than how I'm thinking now. I can't be doing everything and running everything and and being a part of everything. I have to think about what team is going to support me with my vision.

So unfortunately, most people are exhausted by this list because they're doing it alone. If you had support, if you had help, you wouldn't be burnt out, you wouldn't be frustrated. And this is something that's wasn't even a part of my notes that I said on my Instagram live. Another disadvantage to being a solopreneur is that you are limited to your own personal mindshare. Meaning, if you're not reading the books, if you're not taking the courses, if you're not staying abreast to the changes and the innovations that's happening in your industry, in the market, in the world, and you are the only person that's that's responsible for that, you're limited to what you can learn.

So if you can only read one book a a year and you can only you never you can never join a program and you're wondering, like, why am I I'm behind. You're behind because you don't know what to do. You're behind because you don't know what to what what to innovate on. You're behind because you're trying to figure it out. And so the reason that I'm sharing this to you is because nobody taught me, you know, and I can't be the only one.

And I know everybody who listened into this audio newsletter may or may not apply to what I'm saying, but I do know a good portion of you all do. No one told me how to be a visionary. No. And when you look at all the content online, it is sold to the solopreneur. Learn how to launch your own podcast.

Learn how to launch, you know, your own marketing campaign. Hell, that's what we've been teaching. Learn how to do, you know, all of these different things by yourself. But like who's taking the lead on saying, hey, you need a team, you need somebody to support you. And oftentimes, we kinda stop at you need the team part because we realize and and I'll just tell you what happened to me.

I gotta learn how to be a good CEO. I gotta learn how to be a good manager. I gotta learn how to manage people. This is all new to me. I don't feel no kind of way.

I just realized, okay, one day at a time, you're gonna learn. You know, over the past 4 years, I probably learn more about hiring and managing people than I probably would like to know, but it comes with with the process. And I realized every time I dream bigger, whenever I dare to dream bigger, I realize that I will never grow as far as I would like to because I can't do it alone. And so you were never taught to be a visionary. You were always taught to just be a business owner that do everything.

And unfortunately, that's not going to grow your business. And I understand that this message may not be for everybody. Like, some people love being small and because you want the time freedom and this and the third, and there's nothing wrong with with that. But I'm really talking to the person who been playing small, knowing they wanted to be big. That's who I'm talking to today.

I'm personally I'm graduating from solopreneurship because it has done nothing for me other than keep me burned out and small. And every time I look at my big, big, big, big vision, it requires people. It requires a budget. It requires more money. It requires a new version of me, an elevated version of me, a leadership side of me that I have to cultivate and learn in this season.

So remember, solopreneurship solopreneurship is not bad. However, it's bad when you're trapped in your mind playing small, when you know you are called for more. Solopreneurship is perfect if you want time freedom and the space to live the life that you want to. But if you know you are called for more, it's time to create the vision. It's time to hire the right support team.

Don't do what I did, which is make excuses about why I don't wanna hire and why hiring doesn't work. At and making excuses around how I don't wanna be in meetings all day and how I don't wanna be managing people all day. The truth is you if you gonna have a big vision, you're gonna have to do all the things that's not comfortable, the things that's not in alignment, the things that you ain't truly vibing with. That comes with the territory. So it's time for you to own your big vision, and nothing on this planet has come easy.

It is all hard, and I really wish people would talk more to that than speaking about how easy something is. So it's time for you to decide. Do you wanna stay a solopreneur, or do you want to become a visionary? You can't be both. So let me know your biggest takeaway inside of our free Facebook group.

Until next time y'all, let's go live an UnCloned® life and build an UnCloned® brand. Bye y'all.