Welcome to the UnCloned® Insider Audio Newsletter. My name is Audria Richmond and I am your marketing and launch strategist. I work directly with my clients to teach them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, Uncloned Insiders.

I pray that your weekend was amazing. Today, we're going to be talking about how to get clients without launching. Now you all know that I love launching. Launching has changed my life. I absolutely love doing marketing campaigns.

However, I understand that a lot of people, may or may not want to launch. And so I wanted to use this audio newsletter as a way to discuss marketing strategies. There's still work. There's still high impact, for you to grow your business and get clients that's not directly tied to launching. And there's people every single day who are doing these tactics that we're going to be sharing that still drives revenue.

Now, when you add these tactics in conjunction with launching your marketing, doing marketing campaigns, it changed the game. For the sake of today's conversation, we're going to stick to some strategies that work independently of you having to launch. So let's get right into it. So the first thing you can do, to, you know, market without launching is social selling. And I led with that one because there's no barrier to entry.

Meaning a lot of you all are already creating content. You're just not telling people what to do in your captions. You know, we always talk about like how people are not asking for the sale. And so one of the things you want to start doing is asking for the sale. What do you want people to do at the conclusion of reading your captions?

Right. And so it doesn't matter if you're doing a video, there's a description section. If you're writing a caption, obviously your caption is what the words are. But when you, when people make it to the end of that piece of content, what are you telling them to do? Also, do you have a sales system for your socials?

Meaning what do we do when someone follows us? What do we do when someone DM's us? What do we do when someone leaves a comment? You know, I did an entire YouTube video about, you know, knowing when to reach out to people based on, you know, these different touch points in your business. Do you know when someone is raising their hand, how do you classify interest in your business?

Like some people may classify interest as someone click the link in our bio book, the call. Okay, great. But could there be some other things that's happening along the way before they click the link in your bio to book a call? Right. Are they expressing interest by sending you a DM?

Are they expressing interest by commenting on every video? What are some of those things that you can start to pick up on that say, Hey, if somebody do these things, even if they don't book a call, what is it that we can have them do? So social selling. Now, when we talk about social selling, there's various aspects of social selling. You could do co outreach where you identify prospects and people that you want to reach out to and just do a cold pitch.

Right? I have people who pitch me all the day. Half of them jokers are scammers. But for the most part, I have had legitimate pitches that's come through my DMs. Now, personally, if you're trying to sell me some, do not DM me mainly because I don't check my DMs like that because majority of the time is nothing but junk in there.

And that's not to say we don't have prospecting leads, but if you're going to pitch me, I would prefer an email. That's just me because I check my email. I'm more dedicated to my email and there's an obligation to check my email. So anyhoo, there are cases where pitching someone to DM makes sense. Right?

So co outreach, having people to DM you like saying at the end of your caption, DM me, text me, call me, type this keyword. Don't just put these systems in place and don't have a way of following up and then turning that person from a lead into someone who's ready to do business with you and then ultimately become a client or customer. So social selling is number one. Number two is speaking. Now this is something that I know a lot of people may or may not have the skill to do, but speaking definitely opens doors.

It allows you to get on people's stages. It allows you to build authority and credibility pretty easily. Like you really just need to be a really good presenter and be really good at whatever your content is going to be about and have, you know, speak on a topic that people have interest in. But when we talk about speaking, you can speak live on your social media channels, whether you're going live on Instagram, YouTube, LinkedIn, it doesn't necessarily matter which platform, but like, how are you utilizing your voice, right? Like are you speaking on social media?

Are you speaking at events? Are you speaking on your podcast? Like me doing this audio newsletter is a form of speaking but just in a podcast format, right? I did list weekly webinars, but that still kind of falls into the line of launching. But just know that like when you activate your voice, you can use it in so many ways.

So that was number two speaking. Number three is pitching, right? So pitching AKA opportunity hour is your ability to be able to pitch yourself every single day in those five key categories that we talk about all the time. If you have the opportunity hour system, if you don't have the opportunity hour system, I highly recommend you go and grab it. You can go and learn more about it at Unclone.shop and you can learn about all of our unclone marketing systems there.

But, you know, you being able to have a dedicated time every single day where you go out and actively pitch for opportunities, whether it's speaking, whether it's collaborating sponsorships, business ideas, you getting a meeting because you had an idea for someone like, what do you, how are you pitching yourself every single day? And you know, you could pitch yourself for press and media. There's so many things you could pitch yourself for If you have the opportunity, our system, we actually give you 24 pitch types of, you know, the different types of pitches that you can pitch. That's not always tied to making money, right? So pitching is one of those things.

That's number three. Number four is vending. So vending is something that I don't necessarily take advantage of as much as I should. We're actually going to be vending this weekend in New Birth. They're having a like an expo for black owned businesses, which is a part of an initiative that they're working on.

And so I'm a vendor and I'll be vending at that event. And I'm pretty excited about it because I haven't been in a very, very, very long time. But when you go in, do have to have vending stuff, right? So like, you know, we have a table cover, we have our backdrop, we have our retractable banners. We, you know, we got flyers that we're going to be creating like all of those things.

So like, you definitely need to have things to vent. But once you go and VIN, it's a great opportunity to meet new people, learn and let's see how people respond to your products and services and what it is that you do. And it's always great to be able to show up where people are already actively showing up. So, they said that it's supposed to be about 20,000 people who's going to kind of go through this expo and so I'm I'm pretty excited to see how it goes but just vending in general, there's so many different places you can be in that you can be in that conferences, you can be in that fairs, you can be in that whatever you sell. I'm I'm nine times out of 10.

There's a place for you to be in. Okay. Okay. So our next way of getting clients without launching is sponsorship, right? So sponsorship is one of those things that's typically kind of reserved for like advanced organizations like bigger companies.

This is why people when they think about sponsorship, they only think about big companies like, oh, can I get this big company to win for me and not win for me but sponsor my event so on and so forth? Let me tell you as a small business, you too can win. I mean, sponsor, right? So, I think a lot of times when people think about sponsorship, they only think that it's a reserve for big companies. You just like Coca Cola can sponsor Essence, right?

What's keeping you from sponsoring Essence right now? Obviously, there's levels of sponsorship. Every sponsorship is not 100,000, a million dollars, dollars 10 thousand. I've sponsored opportunities that was $500 2 hundred dollars 1 hundred dollars Hell, I've sponsored some and done some partnerships where it was free and I didn't have to pay anything and I still benefited from it. So don't be afraid to use sponsorship as a part of your marketing strategies in order to get clients and customers.

Number six is partnerships. So when I say partnerships, it's different from collaborations. Like collaborations has a launch component to it. That's why I didn't include it here. But think of partnerships from a long term perspective, like who can you integrate with that's already actively engaging with your target audience?

So for an example, whenever I buy something from Victoria's Secret, there's always like a pack of flyers that's in there from other brands. Who can you partner with that's already packing and shipping stuff that you can integrate with? Who can you attach yourself to on the back of a thank you page? Who can you partner with? We're a part of their deliverable and what they give their clients.

You you are a part of it, right? So I might say something like, hey, there's a there's a program that's that's specialized in working with entrepreneurs for every person who joins their program. I want that person to be able to get a free copy of my book. That's great because I'm filling my pipeline with qualified people. So that's what I mean by partnerships.

You're partnering with people where it's naturally beneficial and both parties, you know, it's a win win basically. And then number seven is paid ads to your company's primary call to action. So when I say call to action, what it is that you want people to do, you want me to book a call, you want people to get a free report, you want people to DM you, you want people to text you what it is that you want people to do, right? And so when we talk about these different, you know, these different strategies for how to get clients without launching, one of the things that I really want to spend a little bit of time on before we end this audio newsletter is how you look when people show up. How are you representing yourself and how are you showcasing yourself when people do discover you?

We recently just finished up Unclone Coach Week for the month of April And we I think it was during our lunch circle call. One of our members was like, Hey, you know, I don't really know. You know, I know I need to get photos, but I'm kind of like I've gained weight and so on and so forth. And one of the things I was expressing to her is like, Hey, I too was kind of hesitant about getting photos. And I finally, you know, bit the bullet, but I went way too long without having professional photos.

Right. All because I was in my head and I was thinking about how I look in this than a third. But when I say how you look, I'm not talking about like how you physically look. I'm talking about when I go and search your name or your brand into Google, what is coming back for me? Is it giving crickets or it's giving?

Oh, this my girl or this my boy, right? When you're thinking about your business and how you're currently positioned, you want to be asking yourself if someone looked me up today, if my dream client went and found me on Instagram and looked at my profile, Does it speak to them if they went in binge watched all my YouTube videos? Does it speak to them if they came to my website? Is it well positioned? Is it easy to navigate?

Is it clear what it is that I know how to do? And this is why it is so important for you to build a brand, because when you build a brand and you start building authority and credibility, your name will begin to open doors for you when they look you up. They're like, Oh, yes. Even if they don't know you personally, the CEO, they're going to know your brand. It's plenty of times where I've shown up in different places and people was like, Oh, you're unclean lady.

Right. And they they didn't even know my name, but they knew that I was the unclean lady. And I'll take that over them needing to know my name. But it's been times where I go places and people like, Oh, you're Arjur Richmond, right? And they don't even know about Unclone.

So that's the beauty in building your personal brand and your company brand. I get asked that all the time. Should I be focused on my company brand or should I be focused on my personal brand? I think you should be doing both. If you if you have my book already ready for the yes, it's a personal brand book, but everything you do for the personal brand you do for your company brand, right?

There's literally no difference. You might want to expand it a little bit if you have team and what does that look like to bring your team? But for the most part, that's pretty much what that is. So just a quick recap. Number one is social selling.

Number two is speaking. Number three is pitching. Number four is vending. Number five is sponsorship. Number six is partnerships and number seven paid ads to accompany primary call to action.

I really do hope you enjoy today's audio newsletter and really quick before we end this audio newsletter. Have you gotten your tickets to Unclone Brand Live? You can now visit Unclone.live and grab your tickets to Unclone Brand Live. I'm telling you, it's going down my birthday weekend. You want to be there.

I promise you it's going to be amazing. So if you haven't gotten your ticket yet, head over to Unclone.live to get your event ticket. It's happening my birthday weekend, which is July through the twentieth. And so go ahead and grab it. If you're listening to this audio newsletter after the event has passed, join us for the winter edition that we're doing in January 2026.

So with that being said, I really do hope that you enjoy today's audio newsletter. If you are inside of our uncloned community, let us know your biggest takeaway in the comments below where you're where you're where you'll see this post. And until next time, y'all let's go live an uncloned life and build an uncloned brand. Bye y'all.