Welcome to the UnCloned® Insider Audio Newsletter. My name is Audria Richmond and I am your marketing and launch strategist. I work directly with my clients to teach them how to build uncloned brands and launch profitable marketing campaigns. We are the brand that you come to when you want to become or remain the obvious choice of your industry. Hey, Uncloned Insiders.

I hope all is well. We are getting so close to Uncloned Brand Live, our summer edition for 2025. So if you hadn't got your ticket yet, make sure you head over to uncloned.live, to grab your ticket now and it should be in your email. Okay. So nevertheless, today I want to talk about the three types of content that every uncloned brand should be creating, But I'm going to give you like a percent like percentages.

So when you're thinking about your content, you can know how much of what content you should be creating. And I'm going to be able to speak to the type of content that you could be creating that you're not even conscious of. And it may be that you're creating too much of content that do too much nurturing and not enough selling. So you want to make sure you have a good mix of content. Now, the reason I want to talk about this is because I'm recording training for our unclone marketing pros, like, the ones who are becoming social media certified.

And I'm really thinking through like the strategy and the approach on how to teach this. And as I was working through this, I was like, man, this will be a really great, audio newsletter. There's three types of content that every uncloned brand is going to create. All right. So number one is, and these are not in the order in which I want you to do it.

I'm just listing out the three types of content. Matter of fact, I am going to list them out in the order in which you should prioritize them. So the first type of content you should be creating is original uncloned content. I'm going come back to that in a moment and tell you what that is. The second type of content you should be creating is launch style content.

I will come back to that in a moment. And then the third type of content you should be creating is daily content. Now let me break down how much of this content should you be creating annually. Okay. So 50% of the time you should be creating, original uncloned content.

40% of the time you should be creating launch style content and, 10% of the time you should be creating daily content. Okay. I'm a break this down in great detail at Unclone Brand Live. That's why you need to get your ticket to Unclone Brand Live. So if you don't have your ticket yet, you're going to miss out on this because I'm expanding what I taught in January.

So even if you came to Unclone Brand Live in January, I'm going to always have a fresh update, fresh approach, new frameworks to make it easier and faster. All right. So when we talk about unclone original content, think of this as your signature content. This is the content, that you get known for. This is the content that everybody comes to you for right.

At the conference, we're going to be teaching the uncloned, signature content framework, which is how do you, how do you create, a signature for your content? That way, if I come across a piece of content, your content is unique to you. The issue that I see with content or really, I don't really see a lot of people creating original content. The only people I see who, who was really close to doing this is like your media brands, your magazines, they are really, really good at creating original content. And, and, and the best way to kind of think through this is editorial type content.

Or if you're like a TV, if you were a TV network, think of this like the individual shows, that you have. Again, if you've purchased the Unclone content system or if you come into Unclone Brand Live, I talk a little bit about this. And if you're in a lunch circle, we have an entire launch style dedicated to original content. But the reason that I say that it should be 50% of what you focus on is because it's the content that's going to build a name for your brand. It's the content that's going to make people fall in love with you.

It's the content that's going to build authority and credibility. This is why it should be 50% of your content. Now, the reason that I said original is because I shouldn't look at your content and think of Beyonce. I shouldn't look at your content and think of some other guru. I shouldn't look at your content and be like, oh, such and such just did a video just like that.

I think a lot of people don't want to be original because they don't trust themselves. So it's easy to replicate and do what everybody else is doing because it's quote unquote proven. Right. And I really, really, really want to see my clients tap into their individuality and then infuse that into their content. Again, if you attended Unclone Brand Live in January, we introduced a new framework and then I'm even going to go deeper this year, me in July, to really expand on this, this concept.

But the best way to think about this is your original content should be something that's unique to you and your brand from the name of it to the styling of it, so on and so forth. Okay. So that's 50% of the time. Now, 40% of the time you should be doing launch style content. Why should you be doing launch style content?

Well, you should be marketing your business, right? You should be marketing all the time. And so if you're not doing launch style content that tells me you're not launching. Now we teach 16 different launch styles inside the Unclone Lunch Circle, but just to give you an example of what would be considered a lunch style is like, if you're doing a challenge this month, if you're doing a webinar, if you're doing, You know, a one on one call launch style, like your launch styles should be about driving revenue and sales. So remember your original uncloned content can still have a sales component to it.

But the focus for that content is to build authority and credibility where your launch style content is purposely designed to generate sales and revenue. Okay. And then the last pillar is your daily content. Now, this is where I recommend you spend 10% of your time on this type of content, but majority of people that I work with spend 90% of their time on daily content. Now, what is daily content?

Daily content would be like a talking head type content. It would be like trends type content. People, you know, responded to trends. Quotes would be a part of that. Carousels will be a part of that.

Now carousels can fall into original uncloned content is basically depending on how you position it. Okay. So think of daily content is a way for you to keep your profiles up to date, but they don't have any goals or purpose. Like you're just posting because you know, you supposed to post every day, but you're not posting with intent. And I think that's the difference between the original unclogged content and a launch style content.

So what does this look like from a, you know, a example, right? For instance, let's say for instance, I want to do a series on personal branding. I wrote a book called, are you ready for the yes, that's my first book, which is all about personal branding, but let's say that, you know, for the month of June, I'm going to spend one week. I'm going to do my uncloned original content, right? My original uncloned content.

I may decide, okay, I'm going do a five part series on personal branding. And it's going to be a real series that I do. And, my call to action after every series, every video is to get people to book a call. So I might say, I'm going to do that for one week. So that mean on Monday, Tuesday, Wednesday, Thursday, Friday, I'm doing original unclone content.

But then on that Saturday and Sunday, I might just post like a quote or like, Hey, like for instance, my husband and I, we went to this studio here in Georgia and I could say something like, hey, we went on a little field trip or whatever and kind of I'm back to my daily content. Does that make sense? But the beauty in the original content is even though it's a series, even though it has a purpose that also one thing you want to notice is, the series has a call to action. I'm not just creating random content. Also, the content is themed based on my brand because I gave it a name.

I'm recording a certain way and there's a call to action at the end. Again, if you're coming to, Unclone Brand Live, we're going to break this down in great detail, but I'm just trying to give you an example of that. Now, another example of this is let's say that I have a weekly show that I do every month called Unclone Brand Show and it comes out every Thursday. That's an example of original unclone content. But this particular cadence has a weekly recurring show, right?

I can even put it into seasons where I'm like, okay, season one, we're going to do the unclone brand show, but season two, we're coming back with the unclone brand show with a particular focus or particular theme. So it's a lot of ways that you can, approach it. Now, let's say for our lunch style content, right? Let's say for this month, I'm going to host a webinar and I decided that I'm going to do the webinar. I'm going do, I'm going do my main webinar and then I'm do an encore webinar which is me doing the main webinar again, right?

So, I might say I might spend three weeks of promoting that particular lunch style. So, the, you know, let's say just using a month as an example, it may be like, okay, week one, I'm going to be promoting my webinar. Week two, I'm delivering on my webinar and transitioning into inviting people to buy my offer. Then I'm going to have a last chance, part of my promo and then I'm going to start highlighting the, you know, the people who enrolled in my offer from the webinar again, because you all, I hope I'm, I'm trying to explain it from an audio perspective, but visually you would all get the concept because at Unclone Brand Live, we're going to be showing like actual examples of calendars to really drive this point home. But the point is, okay, the three types of content you should be creating is original unclone content 50% of the time, launch style content 40% of the time, and daily content 10% of the time.

So, the purpose of your original uncloned content is to build a brand, brand awareness, to build brand authority and credibility. The second type of content, which is your lifestyle content, the purpose of that content is to drive revenue and sales and leads. And then your daily content is more so should be considered like filler content. You're keeping yourself relevant. You keeping yourself top of mind, but typically daily content is purposeless, majority of the time.

And again, that's why a lot of people are not seeing the sales they want because they're focusing 90% of their time on daily content. They're not launching at all. And then their content, if they're creating content is unoriginal because it feels sounds and act like everybody else content. So I hope at the conclusion of this audio newsletter, you're walking away like, oh, okay, well, how much original content am I creating in comparison to daily content in comparison to launch content? Right.

So just so you can have the pie again, 50% is original uncloned content. 40% is launch style content and 10% is daily content. All right. So hopefully, you all got some really cool insights from this come inside of our community, our uncloned community, and let us know, your biggest takeaway because I really want to know how you plan to approach this, with your content and until next time y'all let's go live an uncloned life and build an uncloned brand. Bye y'all.