Hello, unclone insiders. It is Audria Richmond. I'm so excited because this is our first official newsletter. This is number 1, UNO. Like, I'm so excited because if you're listening to this, it is January 2020.

Like, can you believe it? 2020 sounds like we're gonna have spaceships and everything. So, yeah, this is crazy. But I'm so lit. I'm so excited.

I'm probably the most prepared that I've ever been, when it comes to my business. So I'm really lit and hopefully you are excited. And one of the things I really wanna point out is, like, I really want you to go into 2020, not going into it like you've done previous years. Like, really be truly intentional about the goals that you are setting and also don't waiver when things aren't going as planned. So in this newsletter today, in this voicemail, because I'm a be honest, I do not like writing long, long, long, long, long emails.

That's pretty much one of the reasons why I don't blog and things like that, but I I love communicating this way. I love voice. I love people being able, to hear my tone. One of the things that we do in our mastermind, we use a tool called Voxer, to have a two way communication between, you know, me and my clients. And so it's extremely super, super, super fun.

And then my other most liked medium is video. So audio is cool because you had to think about your hair, and then video is like one of those things where you do gotta get cute. And it and it does depend on what type of video content you're gonna create. But audio, man, you could look like you could look super dusty and just wake up and do your audio and be still out here popping and creating great content. So I'm really excited about this newsletter.

So today, we're gonna be talking about 2020 marketing strategies to focus on. I was gonna call this predictions, but then I was like, let's just keep it to strategies. Like, things that you should be focused on, in 2020. And these are some things that I feel like, some of these you may have heard before and you may have not gave it much attention or you don't think it's important or it doesn't apply to you. But pretty much everything that I'm gonna cover in today's voicemail is really super crucial and I think we're at the point now where you can't pick and choose when you wanna, be serious about stuff because one of the things you will notice is that a lot of people are jumping on trends when they are dead or they are extremely expensive.

So you remember when, you know, if you want to create a YouTube channel, you could be, like, on the first wave and you didn't have to worry about so many restrictions. Now if you wanna start a YouTube channel, you gotta have, x amount of subscribers, a x amount of views. Like, they're getting really, really strict on monetization on their platform. And so it's super important that you you you get these things that I'm sharing with you and you jump on them now as opposed to waiting to the last minute. I remember, like, jumping on the Periscope Wave and, like, really having a competitive advantage over a lot of people.

And then by the time people decided they wanted to get on Periscope, the wave was over with. It was like next platform. So, which brings me to, I'm gonna bring one of these tips up one of these strategies early on in this conversation. It was set on down the road in my on my little checklist I got here. But TikTok.

One thing that I would say about TikTok, most people may think it's a kids platform and it may be. But I do feel like TikTok is going to be one of those platforms that like, you know, when Snapchat first came out like, oh that's a kids platform and so on and so forth. Now, if you're one of those people who's like, man I don't want to sit here and jump on so many freaking platforms. Like, I legit want to just be out here mastering the platforms that I love and more power to you. But when you can jump on something early on again and get a lot of that momentum and a lot of that attraction, that's awesome because you gotta look at it like this.

These new platforms are giving you new eyeballs, a new way to get discovered. It is a form of search, especially by being hashtag based. You can pretty much search any hashtag and it's really bite sized content. Let's say 60 seconds or less. I'm still personally learning the platform so don't come for me if this is incorrect.

But based on what I've found, when I was using it, it's very bite sized content and it's pretty interesting in how it works. So feel free to check that out. But one of the strategies next year with TikTok is that you may want to jump on a platform and really see how you can benefit with that. The next thing I wanna talk about, this is the 3 this is my 3rd, I guess you could say my 3 year anniversary of my book, Are You Ready For the Yes? Which is all about personal branding.

And I would say this is one of my legacy books because I feel like building your personal brand is like a timeless strategy. Like it's never going to go away. And with the rise of personality and people needing to build authentic and intimate conversations and relationships, your personal brand is extremely, extremely, extremely, crucial. The next one is diversity in your content. I think when we think about content, especially I'll use Instagram because a lot of people love Instagram.

Like, highly curated feeds and all of these things, like, they work, depending on if you're trying to be an influencer or something. But if you're trying to truly connect with people, people really care about content that connects with them, that they can relate to, that means something to them. People are sick and tired of content for the sake of just creating content. And I like to create content when I feel like it. I don't necessarily like to be tied to a schedule.

So, like, this newsletter is coming out on the 1st and third, Monday of every month. And so I'm one of those people who like to batch create content. So I may batch up, like, 20, 30 episodes and be done with it because I just don't like being committed to a weekly to do list with a schedule and all of that stuff. And so when we talk about diversifying your content and your marketing, that means that if you're always doing written content maybe you should do more video. If you're always doing video then maybe you should experiment with audio content.

But what you will notice is that you will have to have a great mix of content. You you know you can double down on a particular form of medium but you're also leaving a lot of money on the table because you do have some people who like to read versus listen. You have some people who like to watch instead of listen. And then you have people who just like a combination of both. And so it really just depends on, like, you know, your style.

I definitely want you to create content that's related to you and how you like to produce content, but you're not gonna get away from content and if you want to have a wide reach in your ability to create content you definitely want to be able to diversify this year. The next thing I want to talk about is show me marketing. So show me marketing is where you have to show people that you know what you're talking about. The days of just using testimonials and reviews is over with. I'm constantly talking with a lot of people who are so extremely skeptical around hiring a coach, hiring a consultant, hiring whoever.

And people are looking for people who really know what the hell they're talking about and so you're gonna have to really transition into content that showcases what you know how to do. So for an example, one of my favorite TV shows is The Prophet and what I love about that show is that he's just not on the on the show talking about how awesome he is and how great of a business consultant he is and all of these things. He is literally like, hey. I'm an investor. I'm gonna take you on this journey and show you how I make investments.

Show you what I do, how I dig into the trenches and get that work done. And so when you think about that, we are moving into a society, and Gary Vee been screaming this to the top of his lungs since, you know, a couple years now. Document don't create. You know, like have people document what it is that you do. That way you don't necessarily have to be in the mindset of constantly creating and having to do a lot of those things.

That's not to say that you shouldn't create and be intentional, that's a whole another story. But I think having a fair share and a good mix is definitely where it's going to be. Now, when we talk about show me marketing, it's like if you are a hairstylist, maybe it's time for you to start going live and show people that you know how to do some hair instead of just showing before and afters. If you say that, you know, like myself, I'm a marketing consultant then maybe I can take people behind the scenes around me building out a marketing campaign instead of just saying I help you you build dope marketing campaigns. Well, hell, show me.

Right? And so that's where we're moving into, like, a show me society. And if you cannot show people what it is that you can do or you can't show proof of you being able to do the thing, then you are not going to be able to be sought after, for people to hire you. So that's extremely important. The next thing is the rise of voice content and so when I talk about voice content, obviously podcasts have been winning like a big deal for quite some time but when I talk about voice content in this context, I'm talking about Google Voice, I'm talking about Amazon Briefings, I'm talking about Amazon Alexa.

I'm talking about Siri and Siri being able to get more advanced. And, like, for instance, I can ask Siri, like, hey, Siri, what are my sales for this for today? And she could just tell me based off my Shopify integration. And so those are things that you may wanna pay attention to. They're not, like, at the super forefront, but it is a big deal.

Also, truly understanding the social media platform in its fullest extent. So, when we talk about a platform like Instagram as an example, the most common features that people use is the DMs, the actual feed, IG stories, and maybe IGTV. But, they have voice chat, they have stickers, integration stickers, they have a way for you to be able to create interactive content. You can do voice, not voice but, video chat up to 4 people. Like, there's a lot of additional features that Instagram have that are very underutilized and I think that leaves opportunity to create really dope creative marketing.

And so when you look at any platform that you're on, like YouTube or Facebook as an example, a lot of people are not utilizing the Facebook and the YouTube Premiere feature, which is actually a really big deal if you work a 9 to 5, right? And even if you don't work a 9 to 5, if you wanna be more efficient with your time, you could prerecord a lot of content and just having it premiere and then you can focus your efforts on letting people know that it's coming, you know, networking, collaborating, and doing those things. So I definitely feel like if you're going to use a platform, understand all of its features and use it to its fullest extent. The next thing I wanna talk about is really focusing on user experience. When we talk about, you know, your website and your, you know, your marketing channels and the things that you choose to use to get clients, you need to think about the user experience.

And also, whatever you think your clients know come down 10 levels from that. So if you think that your client's supposed to know to go to your website and click a button then come back at least 20 notches and be like, okay, Hey. Welcome to my website. What you're gonna do, you're gonna see a button at the top of this page. It's gonna be orange.

What I want you to do is click that button and send me a message. Like, you're gonna have to be that detailed. And the reason I'm saying that is because there's a lot of assumptions when it comes to doing business with our clients, and our clients are frustrated with us because we don't know how to properly communicate what it is that we do, how we do it, and how people can actually work with us. And so you're gonna see that you need to focus on your user experience. And then another thing I wanna talk about is not necessarily on this list, but customer service.

Like, man, I just feel like customer service is in the dumps right now. Like, it is so sad around all of the horrible experiences that I have been having personally with service providers. Like, I'm at the point now where I'm kinda slick sick sick of spending money with certain people, people who claim that they know how to do something. And I'm really gonna have to activate that show me marketing, even on a service provider level. So if somebody say, hey, I can help you do x.

Okay. Show me. Right? I remember, working with, like, I remember working with some really dope people and the people who can show me what they know how to do are the people I'm still working with to this day. I found that the people that I did not show you know, asked to show me something or I kinda took their face talk for face value, and that wasn't sufficient enough and I end up getting burned.

And so I think it's extremely important that we focus on customer service because the more skeptical people become, the harder it's going to be for you to actually close deals and get clients. The next thing I want to talk about is mastering your offerings. This is probably one of those things that is on a case by case basis, person by person basis, industry by industry basis, and we really dive into mastering offerings inside the uncloned marketing membership. And so I think it's important that when we look at our offers, not only do they have to get a result, but it has to be packaged in a way that's unique in the marketplace that we haven't seen before. And so, I really want you to focus on what you sell, how you packaging what you sell, and what you're putting out there.

I actually have a video on my IGTV where I go into this in great detail about mastering your offerings and so you definitely wanna check that out. But if you wanna know how to actually craft and launch them, then the Unclown Marketing membership is a great place for you to consider being a member of. And then the next thing I want to talk about and this is for me personally way before I wanted to put it on here to talk about is getting in the habit of pitching yourself. Like, I don't care if you can't afford a publicist or if you got a publicist. Most of the time most publicist only spend 20% of their time focusing on getting you media press and things like that.

Like podcast interviews, speaking engagements, appearances, and things like that. But you really should spend, like, 70%, 80% of your time dedicated on other areas of things that you need to be able to focus on. So we just released a, a daily pitch tracker that has 5 categories in which you should be pitching yourself for daily. It's a 21 day tracker. I definitely want you to check that out because every single day you should be saying, okay, what am I gonna pitch myself for today?

Am I pitching myself for a business opportunity? Am I pitching myself for collaboration? Is it for a partnership? Am I making an introduction? Do I wanna get featured and interviewed and things like that.

Just know that, you know, getting in the blogs and the podcast and all of that stuff is all fun and dandy. But that's more of a long term game. Like, you know, once people see you featured in there, you share it on social media and the hype is over with. And so when you think about that, it's really important that you focus on how to pitch yourself in other ways outside of just media. Okay?

So I really do hope you guys enjoyed this voicemail. What I would love for you to do is give me your biggest takeaway in the comments below. There should be a little box for you to leave a comment. Also shoot me a DM on Instagram or send me a marketing message. There's a lot of call to actions within this page, but what I really want you to take away from what I'm saying today is like how you're going to dominate in 2020.

Like really kill it and I mean really be intentional and create something that you haven't seen before and really challenge yourself, like really challenge yourself to the extreme with your business. My name is Arjuria Richmond. I am your marketing and launch strategist. I really enjoy creating this voicemail for you, and I'll see you next time.